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Bundling Toolbars with software – clever or tricky?

Posted on Jun 14th, 2005
Written by Lee Odden
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    BetaNews reports that WinZip has added Google Toolbar and Desktop Search software to it’s Windows archive program. The article references this method of bundling as akin to how spyware and adware companies market their products. Not the most flattering comparison.

    Google is not alone, Yahoo also planning to offer its Yahoo! Toolbar with Macromedia Flash and Adobe’s Acrobat Reader.