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13 Experts Discuss Making Content Marketing the Star of Your Marketing

Posted on Jun 15th, 2015
Written by TopRank Marketing
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  • 13 Experts Discuss Making Content Marketing the Star of Your Marketing
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    “Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.” –Mae West

    We may not know the names of actors like Sylvester Stallone, Mel Gibson and Jon Heder if it were not for their breakout roles in movies like Rocky, Mad Max and Napoleon Dynamite. Not only did these movies serve as a launching pad for major acting careers, but they also have something else in common. They were all low budget films that ended up being a phenomenal success.

    In the same vein, many marketers are searching for a way to make content marketing the star of their digital marketing programs. Content marketing provides an excellent opportunity for marketers to tell their organization’s story with the personality and authenticity that engages an audience. Many times, though, marketers struggle to find a voice that expresses the brand, and the personality ends up on the cutting room floor.

    To help you make your content marketing a box-office success, we proudly present the second eBook in our triple feature, Making Content Marketing the Star of Your Marketing. This feature combines the silver-screen glamour of old Hollywood with up-to-the-minute advice from some of the top names in the content marketing industry. Each of these marketing superstars will be presenting at Content Marketing World 2015 in September, but you can get a sneak preview now.

    In this feature, you’ll discover strategies for:

    • Creating compelling content
    • Aligning content with your audience’s needs
    • Bringing B2C personality to B2B marketing
    • Publishing and promoting your content

    Movies like The Godfather: Part II and Toy Story 2 prove that sometimes, the sequel is just as good as the original. Here are just a few memorable quotes from our second feature, in handy tweetable form:

    Ann Handley – MarketingProfs

    “Be a content marketing star: Create quality content, find your brand voice & share results.” @annhandley tweet this

    Jeffrey Rohrs – Salesforce
    “Scene stealing content marketing is sales activated, marketing promoted, optimized & reported.” @jkrohrs tweet this

    Juntae DeLane – University of Southern California
    “To be a star in search, content marketers MUST consider SEO when developing content.” @juntaedelane tweet this

    Justin Levy – Citrix
    “Always focus on measuring & communicating the business value of the content you’re creating.” @justinlevy tweet this

    Jay Acunzo – NextView Ventures
    “For star-making content, use a content marketing wheel “hub & spoke” for publishing & promotion.” @Jay_zo  tweet this

    Amy Higgins – Zendesk
    “Before publishing content, follow a launch plan checklist to make sure you haven’t left out steps.” @amywhiggins tweet this

    Mark Wilson – Blackberry
    “Good content marketing will appeal to customers’ rational & emotional sides.” Mark Wilson @BlackBerry tweet this

    Mitch Joel – Mirum
    “In order for content marketing to be effective, distribution must be king. And queen.” @mitchjoel tweet this

    Amanda Todorovich – Cleveland Clinic
    “Earn support for content marketing resources by sharing metrics & data with stakeholders.” @amandatodo tweet this

    Maggie Burke – EMC Corporation
    “To capture audience attention, combine real people, compelling stories & quality video content.” @maggieemctv tweet this

    Doug Kessler – Velocity
    “Content marketers anthem: I promise to serve my audience with remarkable & strategic content!” @dougkessler tweet this

    Arnie Kuenn – Vertical Measures
    “For content success, create content that people are searching for, measure & explain the value.” @arniek tweet this

    Ken Wincko – PR Newswire
    “Successful content needs to be the 3 C’s: Credible, Compelling & Consistent.” @KenWincko tweet this

    Catch the Full Feature Below:

    CMWorld 2015 eBooks

    If you missed the first featured eBook in this series on Content Marketing Strategy, you can view it on-demand now on SlideShare.

    Also, remember to prepare yourself for the thrilling conclusion to this triple feature of content marketing awesome with, Measuring Your Content Marketing Box Office Success, coming June 22nd to computer or mobile phone screen near you (or in your pocket).

    Be sure to visit the Content Marketing World website to learn more about the conference and reserve your seat for the big show.