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In-Flight Content Guide: Prepping for Your Content Marketing Expedition to #CMWorld

Posted on May 3rd, 2017
Written by TopRank Marketing
  • Blog
  • Content Marketing
  • In-Flight Content Guide: Prepping for Your Content Marketing Expedition to #CMWorld
In this article

    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Content Marketing World is closer than you might think and there are so many items to plan for before jet setting to Cleveland in September. Are your bags and business cards packed? Got snacks and supplies for the flight? Uploaded a new oh-so-dapper Twitter photo? And what about picking a track, and some favorite speakers?

    To help you prepare for the what you’ll learn (or give you some helpful insights if you’re unable to attend), TopRank Marketing and Content Marketing Institute have partnered to bring you insights from 14 of our most talented “content crew members” that will be speaking at this years conference.


    Well, according to the latest joint CMI and MarketingProfs research, a full 89% of B2B marketers, and 86% of B2C marketers utilize content marketing.

    So does that mean that we can finally kick back, and flip on autopilot? Not even close. The same study we found that 59% of B2B marketers say it’s unclear what successful or effective content marketing looks like at their organization, while just 52% of B2C marketers agree that leadership gives ample time to produce content marketing results.

    So, fasten your seat belts, and prepare for the wildest of content rides with our first of three eBooks titled: In-flight Content Guide: Prepping for Your Content Marketing Expedition where our content crew shares their top tips for tackling the ever daunting content strategy!

    For this edition, we offer a big thank you to the content marketing experts that contributed including: Tom Webster, Carrie Hane, Laura Creekmore, Rebecca Lieb, Andrea Fryrear, Amanda Todorovich, Tim Washer, Mark Schaefer, Jay Acunzo, Michele Linn, Adele Revella, Carlos Abler, Jeannine Rossignol, and Marcus Sheridan.

    Share Insights From Our Content Marketing Crew Members

    If you’d like to share tips from your favorite crew members, simply click below to tweet!

    Content has to entertain, challenge & come from subject matter expertise. @webby2001 Share on X Consider an intelligent content approach to optimize performance w/ technology. @carriehd Share on X Ask what your audience needs, and create the message second. @LauraCreekmore Share on X Most marketers are committing content marketing without a content strategy. @lieblink Share on X Revisit strategies & evaluate performance with an eye towards improvement. @AndreaFryrear Share on X Look at content data every day and tweak based on the analytics. @amandatodo Share on X Tell stories about shifts in economies/markets that led to industry reinvention. @timwasher Share on X Challenge yourself to create content that only YOU can create. @markwschaefer Share on X Figure out what makes you, your team, and your customers unique. @jayacunzo Share on X Think about how what you create makes people feel. @michelelinn Share on X Sure you have a story YOU want to tell, but does your audience care to hear it? @buyerpersona Share on X Marketers should make content they KNOW their audience will actually WANT. @Carlos_Abler Share on X Use content to start conversations w/ customers & plan for how sales will use it. @j9rossignol Share on X Most content doesn't start with the Sales team, which is a crying shame. @TheSalesLion Share on X

    What’s Next?

    Keep your eyes peeled for the next eBook in our series, the In-Flight Content Guide: Creating a Memorable Content Experience.

    Content Marketing World 2017
    To connect with this content marketing crew of experts in person, be sure to check out the agenda for the 2017 Content Marketing World conference.

    You can also follow along and participate in conversations via Twitter by using the hashtag #CMWorld, by following CMI on Twitter (@CMIContent) or by subscribing to our blog.