Updated August 7th, 2026
Originally published August 15, 2013
We think you’ll agree that Content Marketing Rocks! One of the hottest conferences in the digital marketing industry is held in the hometown of the Rock and Roll Hall of Fame and we think you know the name: Content Marketing World. What better theme than Rock and Roll?
Music is powerful because it motivates us to imagine, to feel, to get up and move. There’s a harmonious parallel between music that inspires action and effective content marketing.
In order to extend that connection, TopRank® Marketing has partnered with Content Marketing Institute and the Content Marketing World conference to create a whole “songbook” of practical content marketing advice. With plenty of rock and roll metaphors included, this eBook offers chart topping content marketing tips from major BtoC and BtoB brands presenting at #CMWorld September 9-12, 2013 including:
Coca-Cola, REI , Four Seasons Hotel & Resorts, Intel, Cisco, Motorola Solutions, SAP, PR Newswire, Kinvey, Lattice Engines, Neolane, Kelly Services, National Instruments, PTC, OpenView Venture Partners, MarketingProfs, Compendium Software and Edison Research.
Along with these rocking content marketing bands, um I mean, brands, we’ve also tapped into the talent of rock star speakers at Content Marketing World for their advice on that “one thing” that can help companies break into content marketing stardom. The roster of experts in this eBook reads like a Content Marketing Rockstar Hall of fame:
Joe Pulizzi
Robert Rose
Jonathan Mildenhall
Jay Baer
Lee Odden
Paolo Mottola
Sarah Skerik
Michael Brenner
Brian Clark
Scott Abel
Bernie Borges
Kevin Cain
Doug Kessler
Buddy Scalera
Melissa Harrison
Heather Meza
Ann Handley
Chris Goward
Carlos Hidalgo
Ardath Albee
Adele Revella
Joe Chernov
Amanda Maksymiw
Ed Hadley
Todd Wheatland
Lauren Moler
Robbie Curious
Marcus Sheridan
Rohit Bhargava
Tom Webster
Drew Neisser
Chris Baggott
John Mesenbrink
Nancy Pardo
Ahava Leibtag
The cool thing about this eBook and the event is that the people who participated in this eBook are just a sample of the content marketing speakers that you can learn from and meet at Content Marketing World.
There are 36 content marketing tips in all that cover the gamut of how to improve content marketing performance. From understanding your fans, to better storytelling to using external influences and life experiences for more creative and inspiring content ideas, this eBook delivers. Check it out:
This is the second in a series of Content Marketing World conference eBooks produced by the team at TopRank Marketing. The 2012 edition, “Content Marketing Secrets” has attracted over 80,000 views on Slideshare and thousands of downloads. We hope to continue the tradition.
Be sure to read, share and connect with these content marketing rock stars’ tips and amp up your content marketing jams.
Let’s Rock!
