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Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget

Posted on Jan 31st, 2020
Written by Lane Ellis
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  • Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget
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    2020 January 31 Gartner Chart

    Google Search Console launches new removals tool
    Google has rolled out three sizable changes to its widely-used Search Console, including the ability to temporarily hide URLs, new filtering insights, and information on outdated content, the search giant recently announced. Search Engine Land

    Instagram Is Adding a New Way to Find and Share Stories that Mention Your Profile
    Instagram has launched an addition that allows brands to conveniently view all of their mentions in Instagram Stories, along with a slew of re-sharing options that bring digital marketers new brand insights, the Facebook-owned platform recently announced. Social Media Today

    This New Facebook Tool Reveals How You Are Being Tracked Online
    Social media giant Facebook has launched a tool for showing how users of the platform are being tracked through non-Facebook apps and websites, with its new Off-Facebook Activity utility offering additional tracking insight and opt-out options, the firm recently announced. Forbes

    Microsoft U.S. CMO: Account-Based Marketing Builds Intimacy With B2B Customers
    Account-based marketing (ABM) brings increased customer intimacy and engagement, facilitated by a combination of machine learning and data insight — two of several revelations of interest to digital marketers in a new interview with Microsoft’s U.S. CMO Valerie Beaulieu. CMO by Adobe

    Programmatic Advertising Is Driving Rapid Growth in Mobile Video
    Mobile video’s continued swift growth has been driven in part due to the strength of its use in programmatic advertising, as it accounted for nearly $20 billion in revenue during 2019 in the U.S. alone, with nearly $25 billion forecast for 2020, according to recently released report data. eMarketer

    Octi launches a social network built around augmented reality
    Octi has rolled out as a new augmented-reality-infused social network that is powered by a “neural network on the edge,” and plans to benefit from its advantage in not requiring specialized virtual reality (VR) hardware, the new social media platform recently announced. TechCrunch

    2020 January 31 Statistics Image

    Byte, the Second-Coming of Vine, Is Now Available on iOS and Android
    The co-founder of defunct short-form video platform Vine has announced the launch of a similar new social platform, Byte, offering a mix of functionality akin to TikTok and an array of new innovations, offering marketers and brands an additional social option, the company announced recently. Social Media Today

    Google backtracks on search results design
    Google has adjusted its previously-announced shift to displaying search results in a way that many viewed as making paid and organic entries too similar, with a plan to now undergo additional design iterations refining how it displays search engine result pages (SERPs), the search giant recently announced. TechCrunch

    Marketers say data privacy is a key theme in 2020
    Data privacy remains an important issue among marketers, with 52 percent saying they’ll need to strengthen data policies in 2020, one of several findings of interest to digital marketers contained in newly-released report data. WARC

    Marketers are taking greater ownership over CX initiatives: Survey
    74 percent of marketers plan to budget more for customer experience (CX) in 2020, and “voice of the customer” ownership among inside marketers has reached 56 percent, two of several findings of interest to digital marketers in a recently-released Gartner survey of 400 executives. Marketing Land


    2020 January 31 Marketoonist Comic

    A lighthearted look at why are we meeting? by Marketoonist Tom Fishburne — Marketoonist

    New Instagram Filter Makes It Look Like People Went to Your Show — The Hard Times

    Gamer Beats VR Game in Less Time Than It Took to Set Up Headset — The Hard Times


    • SAP — How SAP Cultivates Its Global Brand — Forbes
    • Lee Odden — What’s Trending: The End of Boring B2B — LinkedIn (client)
    • Lee Odden — In Search of Trust: How Authentic Content Drives Customer Experience — IABC Minnesota Convergence Summit

    Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

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