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Digital Marketing News: Facebook Like Counts & YouTube Subscriber Numbers Undergo Changes, Gartner’s New Hype Cycle Study & More

Posted on Sep 6th, 2019
Written by Lane Ellis
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  • Digital Marketing News: Facebook Like Counts & YouTube Subscriber Numbers Undergo Changes, Gartner’s New Hype Cycle Study & More
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    2019 September 6 SocialInsider Quuu Chart

    YouTube starts phasing out exact subscriber numbers
    YouTube has begun removing precise subscriber counts for channels with over 1,000 followers, replacing them with rounded overview numbers, the Google-owned video service recently announced. The move has left some brands with subscriber accuracy concerns, especially large ones that could see rounded counts hiding nearly a million subscribers. Campaign US

    Now Facebook says it may remove Like counts
    Facebook has begun testing the elimination of “like” counts in news-feed posts, the social media giant recently confirmed, in a move echoing a similar shift from tests conducted with its Instagram property — aimed at placing greater focus on content and less on “like” counts. TechCrunch

    Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing
    Research company Gartner has released its latest annual Hype Cycle for Digital Marketing and Advertising 2019 report, highlighting emerging trends including customer data platforms (CDPs), artificial intelligence, real-time marketing, and visual search, among other data of interest to digital marketers. ClickZ

    Study: Customer Satisfaction Now Top Marketing Metric Worldwide
    Customer satisfaction tops the list of most important marketing metrics, followed by awareness and return on investment, according to newly-released study data from the University of Technology Sydney Business School, offering . MediaPost

    Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
    Digital advertisements utilizing auto-play video with audio topped the list of least favorite ad formats, while static website banner ads were seen as the least annoying, according to recently-released survey results from eMarketer and Bizrate. Search Engine Journal

    Facebook Highlights Page Stories in Feed Separate Panel, Expanding Opportunity for Brand Exposure
    Facebook has begun testing a news-feed panel dedicated to Stories-format content from pages, the firm recently announced — a move likely aimed at increasing brand adoption of the stories format. Social Media Today

    2019 September 6 Statistics Image

    What Does Your Brain on Influencer Marketing Look Like?
    Influencer advertisements generated 277 percent more emotional intensity and 87 percent more memory encoding than traditional television ads, according to newly-release survey data that also examined the varying effectiveness of macro, micro, and celebrity influencers. eMarketer

    Report: There’s almost no correlation between online and offline consumer conversations
    Consumer conversations about brands share very little crossover from social media listening and offline discussion, according to new study data that looks at real-world and social media interaction differences and similarities. Marketing Land

    Facebook rolls out automated lead generation feature for Messenger to all advertisers
    Facebook has begun offering advertisers expanded automated lead generation features for its Messenger messaging app, including a variety of new automatic question and answer messaging features, the firm recently announced. Marketing Land

    Where Should You Place Your Instagram Hashtags – in the Caption or in the First Comment? [Study]
    Advantages and disadvantages exist when it comes to how brands use hashtags on Instagram, and new research from SocialInsider examines the pros and cons of placing hashtags in initial captions or the first comment, and other insight of interest to digital marketers. Social Media Today


    2019 September 6 Marketoonist Comic

    A lighthearted look at how to unsubscribe from a marketing newsletter by Marketoonist Tom Fishburne — Marketoonist

    Breaking: The Onion Has Detected A Virus On Your Computer — The Onion


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    Have you found your own important B2B content marketing or digital advertising stories from the past week?

    Thank you for joining us, and we hope you’ll return again next week for more top digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.