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Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

Posted on Oct 19th, 2018
Written by Lane Ellis
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  • Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed
In this article

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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    2018 October 19 Marketing Profs Image

    2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
    For the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs

    The 6th Annual B2B Marketing Data Report
    A newly-released Dun and Bradstreet survey looks at the state of B2B marketing, as the firm has done each of the past six years, offering a slew of insights for digital marketers. Dun and Bradstreet

    Facebook rolls out 3D photos that use AI to simulate depth
    Facebook recently began launching the ability of create 3D photos using artificial intelligence to create the illusion of depth, a new tool in the digital marketer’s belt. TechCrunch

    Snapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop
    Snapchat has released new research looking at how its growing number of users prefer to shop. By wooing brands with user data, Snap may be looking to boost ad sales. AdWeek

    How social listening platforms have evolved through consolidation
    Consolidation has recently hit the social listening platform sector hard. A look at how these B2B platform mergers are likely to affect digital marketers. DigiDay

    When Does the Real Customer Journey Start? Earlier than You Think
    Wharton takes a close look at aligning content marketing with the prospect journey, looking to find out how early in the process the customer journey really begins. Wharton

    Bad Buzzwords: Cut ‘Cutting-Edge’ Out Of Marketing Materials
    Those words we all love to hate, for good reason, are beared out by data from a recently released B2B study. MediaPost

    2018 October 19 Statistics Image

    Native ad test in Google Discover feeds gets a new look
    Google has announced that its Google Discover feeds will be getting several new visual changes. Search Engine Land

    Two-Thirds of U.S. Adults Know About Bots, and They Don’t Particularly Like Them
    The vast majority of U.S. adults doesn’t have a positive feeling about bots, and a new Pew Research Center survey digs in to some of the reasons why. AdWeek

    Research: Perspective-Taking Doesn’t Help You Understand What Others Want
    The Harvard Business Review examines taking on another’s perspective, and the insights doing so can bring. Harvard Business Review


    2018 October 19 Marketoonist Cartoon

    A lighthearted look at targeting generation z by Marketoonist Tom Fishburne — Marketoonist


    • Lee Odden — Nimble’s The Ultimate Influencer Marketing Playbook (LIVE!) webinar — YouTube
    • Lee Odden — Working With Influencer Communities to Build Your Brand – Ep 61 [webinar] — Communities That Convert
    • TopRank Marketing — Weaving Tamsen Webster’s Red Thread Method into Your Content Planning
      DivvyHQ (client)

    What are some of your own top content marketing news items for the week?

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