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Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises

Posted on Dec 21st, 2018
Written by Lane Ellis
  • Blog
  • News & Events
  • Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises
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    2018 December 21 ZipChart Image

    Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More
    Google has launched a WordPress plug-in called Site Kit that offers convenient access to various Google tools including AdSense, Search Console, Analytics, and PageSpeed Insights, among others. Search Engine Journal

    Marketers’ use of Snapchat is on the rise — but is still a fraction of Facebook and Instagram
    Snapchat has seen an increase in use as a marketing platform, despite lacking some of the flexibility powerhouses like Facebook and Instagram allow, according to recent forecast data from eMarketer and others. L.A. Biz

    Search Engine Marketing: Why People Click on Paid Search Ads
    Seventy-seven percent of people are confident that they can recognize paid search advertisements, and 75 percent find paid search eases the buying process, according to new survey data. Clutch

    Facebook Audience Network Joined Google’s Open Bidding Program
    Facebook announced that publishers using its mobile Facebook Audience Network can now bid using Google’s popular Open Bidding program. The move was made in an effort to make things easier for digital publishers. AdWeek

    Local Business Reviews on Google: Ranking and Rating Trends
    More reviews and higher star ratings play a factor in Google local business search rankings, according to new report data from BrightLocal, one of several findings of interest to digital marketers. MarketingProfs

    Rising Instagram Stars Are Posting Fake Sponsored Content
    The Atlantic takes a look at how some Instagram users are using fake sponsored content to boost their online image, and the backlash the practice has produced. The Atlantic

    2018 December 21 Statistics Image

    Mobile Programmatic Advertising Budgets Continue To Rise
    Automated mobile advertising spending has continued to rise, and programmatic budgets are forecast to rise 19 percent to $84 billion in 2019, according to recent research from Zenith. MediaPost

    Instagram reportedly tests Creator Accounts for high-profile influencers
    Instagram has begun testing a new selection of tools aimed at successful influencers using the platform, with special “creator accounts,” according to a recent report. CNET

    Hulu introduces new programmatic marketplace
    Hulu recently announced that it has expanded its automated programmatic advertising marketplace, allowing marketers a selection of new automation options. AdAge

    Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]
    Both B2B and B2C marketers can stand to benefit when incorporating event sponsorship in their playbook, and this piece takes a look at some of the reasons to consider such sponsorships. MarketingProfs


    2018 December 21 Marketoonist Cartoon

    A lighthearted look at data, privacy, and brand trust by Marketoonist Tom Fishburne — Marketoonist

    Social Media Overtakes Newspapers As Source Of News — The Onion


    • Lee Odden — 13 Social Media Experts Share Their Biggest Piece of Marketing Advice — Buffer
    • Lee Odden — An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals — Onalytica
    • Lee Odden — 2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO] — MarketingProfs
    • Lee Odden — Holiday Social Media Marketing Tips from 13 Experts
      Social Media Today
    • Lee Odden — Work-Life Balance Strategies: What 24 Marketing Experts Say About Work-Life Balance — Express Writers
    • Alexis Hall and Tiffani Allen — Top 10 Digital Marketing Articles of this Week: 14th December 2018 — PageTraffic
    • Lee Odden — 12 Expert Ideas to Improve Your Content Marketing for Better Leads — Content Marketing Institute
    • Lee Odden — The Essential 10-Step Guide To Building Your Personal Brand Online — Cooler Insights

    Have your own favorite influencer marketing or content marketing news trends or stories for the week?

    Thanks you taking the time to join us, and we hope you’ll return once again next week for a new array of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.