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Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

Posted on Mar 20th, 2020
Written by Lane Ellis
  • Blog
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  • Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR
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    2020 March 20 MarketingCharts Chart

    Some B2B Brands Are Falling Short On Personalization: Study
    Some 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost

    YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
    Caronavirus concerns have led YouTube and other social media platforms to turn partially to artificial intelligence (AI) for flagging troublesome content, as temporary in-house human staff shortages have arisen. The temporary measures include possible delays in appeals processes, and increased instances of falsely-flagged content, YouTube and other social networking firms have announced this week. Marketing Land

    Facebook’s Testing a New Option to Cross-Post Facebook Stories to Instagram
    Digital marketers may eventually be able to enjoy the type of easy brand message cross-posting from Facebook to Instagram that they have been able to do for some time in the opposite direction, as Facebook has begun testing the new cross-posting functionality, the social media giant recently announced. Social Media Today

    2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
    As much as $3.1 billion in lost advertising media revenue could accumulate due to coronavirus concerns, with a minimum of around $1 billion in losses, according to newly-released forecast report data from Myers. MediaPost

    New Report Looks at Social Platform Performance Benchmarks by Industry
    Overall brand engagement rates on Instagram fell by 23 percent in 2019, according to recently-released RivalIQ report data of interest to digital marketers. The firm’s annual Social Media Industry Benchmark Report also showed that the median posting frequency across Instagram, Facebook and Twitter dropped for all industries by some five percent during 2019. Social Media Today


    2020 March 20 Statistics Image

    Most site content (69%) not seen by customers and prospects, study finds
    Nearly 70 percent of the web’s content is not seen by consumers, according to recently-released report data examining nine verticals. The 2020 Digital Experience Benchmark report also shows that while organic activity accounts for the most traffic, a large majority of online content has remained unseen. Marketing Land

    The Top Challenges Facing Creative Teams That Develop Content
    Unhealthy working pace and too many work expectations top the list of challenges confronting creative marketing teams, according to recently-released content creation report data. The report also shows that 65 percent of creative projects are approved within three to five rounds of review.MarketingProfs

    Facebook Begins User Testing of New ‘Horizon’ VR Social Platform
    Facebook has been testing a virtual reality (VR) social networking app called Horizon, the social media giant has noted, with a recent beta test offering a glimpse of a future advertising platform that some marketers will eventually to target. Social Media Today

    Can Revenue Operations Align B2B Professionals?
    84 percent of B2B professionals see shared revenue responsibility resting with marketing and sales, and most want to boost interactivity between sales, marketing, and customer success teams, according to recently-released B2B revenue operations study data of interest to online marketers. MarketingCharts


    2020 March 20 Marketoonist Comic

    A lighthearted look at virtual collaboration by Marketoonist Tom Fishburne — Marketoonist

    Employee Working From Home Frantically Trying To Finish Report By End Of Days — The Onion


    • Lee Odden — Round-up: CoronaVirus and Email Marketing — Only Influencers
    • Lee Odden — Bra att veta om B2B influencer marketing 2020 (infograf) [In Swedish] — Pontus Staunstrup

    Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

    Thanks for taking the time to join us, and we hope you’ll come back again next Friday for a new array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.