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31 Predictions on the Future of B2B Marketing

Written by Lee Odden
In this article

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    TopRank Marketing's full-funnel influence and SEO/GEO solutions help B2B companies become the best answer for their customers.

    B2B Marketing Forum eBook

    Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both!

    These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions for MarketingProfs B2B Forum. With a conference theme of “Marketing for What Comes Next” we’ve connected with 31 of the top B2B marketers from Xerox to LinkedIn to Marketo to get their predictions about the future of marketing to businesses.

    The future of B2B marketing is far from boring and now, more than ever, B2B marketers are thinking creatively and dreaming big about new ways to attract, engage and inspire business buyers.

    Dreams of the future ignite our imagination about what’s possible. They create anticipation for what’s next from the latest gadgets to the newest trends in B2B marketing.

    A nostalgic look back to the 1950s brings to mind dreams of flying cars, moon bases and unlimited power from the sun. We may not have a “flying saucer for everybody” yet, but advances in technology and media have made many futuristic predictions a reality.

    Flying Saucer for Everybody

    From innovative technology to predictions so far out there that they’re science fiction, this eBook will inspire your thinking (and maybe your dreams) about the future of B2B marketing.

    To spark your imagination about what’s next in B2B, TopRank Online Marketing and MarketingProfs bring you this Future of B2B Marketing eBook. Featuring predictions from 31 top marketers presenting at the B2B Marketing Forum, you’ll get to explore B2B like never before.

    Here’s a full list of B2B Marketing experts that shared their predictions:

    • Joel Book @joelbook
      Exact Target
    • Michael Brenner @BrennerMichael
      NewsCred
    • Heidi Cohen @heidicohen
      Riverside Marketing Strategies
    • Frank Days @tangyslice
      TwinStrata
    • Gini Dietrich @ginidietrich
      Arment Dietrich
    • Susan Emerick @sfemerick
      Brands Rising
    • Laura Fitton @Pistachio
      HubSpot
    • Steve Garfield @stevegarfield
      SteveGarfield.com
    • Jim Greenway @wowjim
      T.D. Williamson
    • Ann Handley @marketingprofs
      MarketingProfs
    • Tim Hayden @TheTimHayden
      TTH Strategy
    • AJ Huisman @ajhuisman
      Kennedy Van der Laan
    • Doug Kessler @dougkessler
      Velocity
    • Larry Kim @larrykim
      WordStream, Inc
    • Seth Lieberman @sethwlieberman
      SnapApp
    • Jennifer Sable Lopez @jennita
      Moz
    • Amanda Maksymiw @amandamaks
      Lattice Engines
    • Brian Massey @bmassey
      Conversion Scientist
    • Loren McDonald @LorenMcDonald
      Silverpop, an IBM Company
    • Jason Miller @JasonMillerCA
      LinkedIn
    • Jon Miller @jonmiller
      Marketo
    • Kerry O’Shea Gorgone @KerryGorgone
      MarketingProfs
    • Lee Odden @leeodden
      TopRank Online Marketing
    • Christopher Penn @cspenn
      SHIFT Communications
    • Jeannine Rossignol @j9rossignol
      Xerox Global Services
    • Shane Snow @shanesnow
      Contently
    • Justin Steinman @justinsteinman
      General Electric Healthcare IT
    • Cindy Valladares @cindyv
      Tripwire
    • Viveka von Rosen @linkedinexpert
      Linked Into Business
    • Tom Webster @Webby2001
      Edison Research
    • Andy Zimmerman @AHZimmerman
      Evergage

    Here’s the full eBook: The Future of B2B Marketing

    If you’re a B2B marketer, MarketingProfs B2B Marketing Forum is a must-attend event! There are just a few tickets remaining, so be sure to check it out.

    After you check out all 31 predictions, be sure to leave your B2B marketing prediction in the comments below. I’ll pick the best comment and send a copy of my book Optimize plus a copy Ann Handley’s new book, Everybody Writes!