Steve Rubel reports today that Wikipedia entries now appear in Google OneBox results. Just add “info” or “information” to your query and the first results will be from Wikipedia if there’s a match. Will an entry in Wikipedia be what a DMOZ entry used to be? Perhaps in more ways than one.
For a great resource on how to take advantage of marketing opportunities via Google OneBox, I recommend reading Brian Mark’s blog, The OneBoxer.
Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.
