Google has announced an enhancement to their CPM AdWords product called site targeting. (via Social Patterns).
“Advertisers can now target their ads specifically for a particular site. Site Targeting is great for advertisers wanting to promote their product to a very specific audience. This allows for much greater control for AdWords campaigns.”
Features include:
- Target users by site
- New max CPM bidding option
- Additional ad formats
How to set up site targeting and additional commentary on WebmasterWorld.
About the author
Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.
