Google has announced an enhancement to their CPM AdWords product called site targeting. (via Social Patterns).
“Advertisers can now target their ads specifically for a particular site. Site Targeting is great for advertisers wanting to promote their product to a very specific audience. This allows for much greater control for AdWords campaigns.”
Features include:
- Target users by site
- New max CPM bidding option
- Additional ad formats
How to set up site targeting and additional commentary on WebmasterWorld.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
