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Google Targets BtoB

Posted on Jun 3rd, 2005
Written by Lee Odden
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    Google recently engaged in a study with Millward Brown that polled 900 respondents to show how search advertising is more effective than ads in trade magazines and other traditional business-to-business media according to AdWeek’s IQ Interactive.

    Findings of the poll:

    • Search engines were used 30% more frequently than trade periodicals in the research phase of the buying cycle
    • Search engines were used 21% more frequently than the b-to-b press in the consideration phase
    • Search engines were used 62% more in the final purchase phase

    Google now shows AdWords ads on business publications including VNU, Reed Business, Hanley Wood and Ziff Davis Media.