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Google Updates Finance

Written by Lee Odden
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    It’s been six months since Google launched their Finance offering and Google announced today that several new features have been added including:

    • Enhanced Charts: Up to 40 years of historical data for US stocks is now available.
    • Market Trends: A “top-mover‚Äù module on the Google Finance homepage now highlights the market’s top moving companies which are featured categorically by price, market cap, volume, and number of queries.
    • Customizable Portfolios: You can now store multiple portfolios and upload information from other online portfolios with several customization options.
    • New Design: Users can now also view currency information, sector performance for the US market, and a listing of top market movers.
    • Portfolios on Personalized Homepage: If you use the Google Personalized Homepage, you can now view portfolios there.

    The interesting thing about this announcement from a PR and social media perspective is that Google has taken the time to create a short video animation hosted on YouTube to explain the new features.

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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