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Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
Keep reading
From our award-winning B2B marketing blog to conversations with top influencers and eBooks, check out TopRank Marketing's latest resources to drive connection, engagement & impact:
How an Integrated Strategy Turns B2B Thought Leadership Into Full-Funnel Marketing Performance
Thought Leadership
How to Choose a B2B Agency That Builds Brands Buyers Can Believe In
B2B Marketing
A Peek Into the Future of B2B Marketing: Rishi Dave on Buyability, AI and Human Creativity
B2B Marketing