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25 Social Media Marketing Experts You Need to Know According to LinkedIn

Posted on Jan 27th, 2014
Written by Lee Odden
  • Blog
  • B2B Marketing
  • 25 Social Media Marketing Experts You Need to Know According to LinkedIn
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    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    25 Social Media Marketing Experts

    25 Social Media Marketing Experts Recommended by LinkedIn

    In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

    My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.

    If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.

    Why? Check out these stats:

    • With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet Earth is on LinkedIn.
    • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
    • LinkedIn counts executives from all 2013 Fortune 500 companies as members
    • More than 3 million companies have LinkedIn Company Pages and there are 2.1 million LinkedIn Groups
    • There were 184 million unique visitors to LinkedIn web properties in Q3 of 2013

    There simply isn’t another social network with that kind of community and momentum for business professionals – buyers of business goods and services.  With the proclamation of being “all in” on content marketing, LinkedIn serves as an opportunity for social media and content marketers alike. Of course where there’s content, there’s an opportunity to optimize as well.

    LinkedIn Statistics 2014

    While most professionals are already on LinkedIn and see it as a jobs marketplace, many simply haven’t taken the time to optimize or maintain their profiles. They also haven’t discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have.

    In the Sophisticated Marketer’s Guide to LinkedIn, there are 50 pages of advice directly from marketers within LinkedIn as well as some of the top B2B marketing pros in the business. There is also a list of 25 social media experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn.  Many of the names on the list will be familiar to you and some will not. Regardless, this is the list that LinkedIn, the top business networking website in the world, published as recommended social media marketing experts.

    Congratulations to those on the list and congratulations to anyone who downloads AND reads the Sophisticated Marketer’s Guide to Linkedin.

    Jay Baer

    Jay Baer – Speaker, Author, Consultant
    Twitter: @jaybaer
    LinkedIn: in/jasonbaer

    Michael Brenner

    Michael Brenner – Senior Director, Global Marketing at SAP, President and Co-Founder of Business2Community
    Twitter: @BrennerMichael
    LinkedIn: in/michaelbrenner

    Michael Brito

    Michael Brito – Group Director Media and Engagement at WCG, a W2O Company
    Twitter: @Britopian
    LinkedIn: in/michaelbrito

    Jeff Bullas

    Jeff Bullas – Consultant, Speaker, Blogger
    Twitter: @jeffbullas
    LinkedIn: in/jeffbullas

    Brian Carter

    Brian Carter – Founder of The Carter Group, Author, Speaker
    Twitter: @briancarter
    LinkedIn: in/briancarterms

    Brian Clark

    Brian Clark – Founder and CEO of Copyblogger
    Twitter: @brianclark
    LinkedIn: in/brian-clark/8/606/b5a

    Heidi Cohen

    Heidi Cohen – Columnist, Consultant
    Twitter: @heidicohen
    Linkedin: in/heidicohen

    Steve Farnsworth

    Steven Farnsworth – Chief Digital Strategist at Jolt, Digital Marketing, Author, Speaker
    Twitter: @steveology
    Linkedin: in/stevefarnsworth

    Barry Feldman

    Barry Feldman – Owner at Feldman Creative, Speaker
    Twitter: @FeldmanCreative
    Linkedin: in/feldmancreative

    Ann Handley

    Ann Handley – Head of Content at MarketingProfs, Author
    Twitter: @annhandley
    LinkedIn: in/annhandley

    Matt Heinz

    Matt Heinz – President at Heinz Marketing Inc
    Twitter: @HeinzMarketing
    Linkedin: in/mattheinz

    Doug Karr

    Doug Karr – Chief Marketing Officer at CircuPress, Author
    Twitter: @douglaskarr
    Linkedin: in/douglaskarr

    Jason Keath

    Jason Keath – CEO of Social Fresh
    Twitter: @jasonkeath
    LinkedIn: in/jasonkeath

    Nichole Kelly

    Nichole Kelly – CEO at Social Media Explorer, SME Digital Author, Speaker
    Twitter: @Nichole_Kelly
    Linkedin: in/nicholekelly

    Dave Kerpen

    Dave Kerpen – CEO Likeable Local, Author, Speaker
    Twitter: @DaveKerpen
    Linkedin: in/davekerpen


    Jason Miller – Sr. Manager, Content Marketing, LinkedIn Marketing Solutions
    Twitter: @JasonMillerCA
    Linkedin: in/jsnmiller

    Lee Odden

    Lee Odden – CEO at TopRank Online Marketing, Author, Speaker
    Twitter: @leeodden
    Linkedin: in/leeodden

    Joe Pulizzi

    Joe Pulizzi – Founder at Content Marketing Institute, Author, Speaker
    Twitter: @JoePulizzi
    Linkedin: in/joepulizzi

    Stephanie Sammons

    Stephanie Sammons – Founder of Wired Advisor™, Speaker
    Twitter: @StephSammons
    Linkedin: in/stephaniesammons

    David Meerman Scott

    David Meerman Scott – Marketing Strategist, Speaker, Author
    Twitter: @dmscott
    LinkedIn: in/davidmeermanscott

    Neal Schaffer

    Neal Schaffer – President at Windmills Marketing, Author, Speaker
    Twitter: @NealSchaffer
    Linkedin: in/nealschaffer

    Koka Sexton

    Koka Sexton – Global Sr. Marketing Manager at LinkedIn
    Twitter: @kokasexton
    Linkedin: in/kokasexton

    Michael Stelzner

    Mike Stelzner – Founder of Social Media Examiner, Author
    Twitter: @Mike_Stelzner
    LinkedIn: in/stelzner

    Viveka von Rosen

    Viveka Von Rosen – LinkedIn Expert, Author
    Twitter: @LinkedInExpert
    LinkedIn: in/linkedinexpert

    Todd Wheatland

    Todd Wheatland – VP of Marketing at Kelly Services, Author, Speaker
    Twitter: @ToddWheatland
    Linkedin: in/wheatland

    No list is perfect or comprehensive, so who would you add to this list?

    If you’d like to dig in to the Sophisticated Marketer’s Guide to LinkedIn, by all means, get your copy here:

    Sophisticated Marketer's Guide to LinkedIn