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Search Marketing at its Finest: A Preview to #MNSummit 2016

Posted on Jun 23rd, 2016
Written by TopRank Marketing
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    “There is no black magic to successfully attracting customers via the web.”
    – Rand Fishkin, Wizard of Moz

    For digital marketers, this quote rings all too true. For this reason, successful digital marketing requires constant self and team education and a willingness to experiment with groundbreaking tactics. In our quest to grow online ranking, traffic and leads, conferences like the 2016 MNSearch Summit help to guide us to these goals.

    Friday’s conference is a digital marketer’s dream. In-person lessons on analytics, search and digital marketing from experts at Google, Microsoft, Moz and more. For four lucky members of the TopRank Marketing team, that dream will be a reality when we attend this sold out event in downtown Minneapolis.

    If you are attending, or will be keeping up from afar, here are some of the sessions we’re most excited for at the 2016 MNSearch Summit.

    Afternoon Keynote: The State of Search

    Speakers: Rand Fishkin, Wizard of Moz and Wil Reynolds, Founder of Seer Interactive
    Time: 1:40pm

    Strategizing to help our clients reach their ranking and organic traffic objectives is where we specialize: we’re not called TopRank Marketing for nothing. We can’t wait to see these two mavens in the realm of search marketing, Fishkin and Reynold take the stage together to discuss the state of search in a town-hall style debate.

    The TopRank Marketing team is excited to learn actionable insights and forward-thinking strategy to can be applied to our own expertise.

    Valuing Moments that Matter – The Future of Attribution

    Speaker: Stefan Schnabl, Product Manager at Google
    Time: 4pm

    One of the highest priorities for digital marketers is the ability to attribute KPIs (ie: traffic, inquiries, and behaviors) to marketing investments. Beyond identifying ROI, attribution is essential in helping us to understand which channels, messaging and tactics perform best.

    In this session, Schnabl dives into why attribution matters and illustrates how it can be executed to improve customer value and business success.

    Our team is most interested to see how Schnabl sees attribution shifting in the coming years and what the future of attribution will mean for marketers with boots on the ground.

    Commonly-Missed Opportunities and New On-Page SEO Techniques

    Speaker: Jon Henshaw, Co-founder and President of Raven Tools
    Time: 4pm

    Over the past year, Google algorithm updates like Panda and RankBrain have revolutionized the way SEO professionals address ranking and organic traffic objectives. In this session, Henshaw covers commonly-missed on-page and technical optimization opportunities, including issues related to robots.txt, Information Architecture (IA), and HTML semantic elements.

    Technical SEO has been a hot topic in recent years, and we are eager to hear which technical items Henshaw deems most critical to the ranking success of a website.

    Let’s Connect!

    TopRank Marketing’s Vice President, Jolina Pettice, has been a member of the MNSearch Board of Directors for just over four years. Jolina, along with myself, Julia Ramos and Kevin Cotch are excited to join our fellow digital marketing peers for an amazing day of learning.

    We look forward to meeting some new marketers and seeing some familiar faces this week. In between our networking and learning, we’ll also be live blogging and tweeting during sessions. Keep up with us on Twitter at @Leiladlf, @JuliaLRamos and @KCotch and on the TopRank Blog.