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National Pork Board Does the Right Thing

Posted on Feb 7th, 2007
Written by Lee Odden
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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    It’s amazing what a social network, highly visible blogs and level headed communication can do.

    The National Pork Board has apologized for the aggressive comments in the cease and desist against our search marketing friend, Jennifer Laycock and her Lactivist Blog’s use of “The other white milk” on t-shirts for sale that raise money for Mother’s Milk Bank.

    You can however, now buy a NPB approved t-shirt that says, “Breast, the other white milk.” The employees at the NPB are also conducting a fundraising drive for Mother’s Milk Bank. Well done NPB!

    This is a great example of a community rallying to a good cause and also of a large organization responding in a win win manner.