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Online Marketing Resources in 2003

Posted on Dec 29th, 2003
Written by Lee Odden
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    I know many companies that want to engage in search or online marketing for the first time and also those that want to step it up a notch are always on the lookout for better resources. You can spend a lot of time lurking in forums, reading blogs and information sites, reading books, attending conferences and networking and still not be sure of what to do next or what’s right for you. There are a few resources that I’ve found to be consistently effective and high quality that I’ll mention here. This is by no means a comprehensive list – it really represents the resources I find myself using often and/or recently:


    • Winning Results with Google AdWords – Andrew Goodman
    • The Virtual Handshake – David Teten & Scott Allen
    • The Search Engine Marketing Kit – Dan Thies
    • Call to Action – Brian & Jeffrey Eisenberg
    • The Search – John Battelle
    • Google Power: Unleash the Full Potential of Google – Chris Sherman

    Search Engine Blogs

    Blogs About Search Engines and Search Marketing

    Search Marketing Links

    Marketing Publications

    Online – Interactive Marketing Associations

    Digital Marketing Events


    These resources provide a variety of search marketing information and the more information you have the better prepared you’ll be to engage in search marketing.