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Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

Posted on Jul 18th, 2014
  • Blog
  • B2B Marketing
  • Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical
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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Apps Driving Twitter Sharing

    Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers – The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch

    REPORT: Facebook, Google To Represent 15% Of Total Ad Market In 2016 – Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer. AllFacebook

    India Now Has More Than 100 Million Social Network Users (With 30% Active On Twitter) [STUDY] – With more than 1.2 billion people India is the world’s second most-populated country (and its most populous democracy), and 243 million of its citizens – about 19 percent of the nation – now use the internet. AllTwitter

    Pinterest Adds New Follow Button to Boost Brand Discovery – An upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies’ Pinterest activity. ClickZ

    Yelp Complains That Its Being Outranked By Google+ Local Listings – TechCrunch broke the news today that a Yelp internal document was recently leaked online claiming Google is promoting its own content at the expense of users. Search Engine Journal

    IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool – IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a draw than Facebook or Twitter logos. ClickZ

    Google Webmaster Tools International Targeting Now Available – In June, Google began privately beta testing a new feature, which we uncovered as a Webmaster Tools href lang debug tool. Search Engine Roundtable

    Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets – Twitter gave its analytics dashboard a major upgrade today, offering advertisers a deeper look at how well their organic tweets are performing. Marketing Land

    Google Ad CTR Goes Up After Removal Of Authorship Photos – Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a result of the impact of authorship photos on the CTR of paid search ads. Search Engine Journal

    Facebook Promotes ‘Start to Success’ Program, Offering A Dedicated Account Manager – Something advertisers and marketers have craved from Facebook is here: a direct line to a Facebook representative, through the Start to Success program. AllFacebook

    Top 10 YouTube Influencers and the Brands They Work With [Infographic] – As marketers continue looking for new ways to connect with consumers online, more are turning to influencer marketing. Every platform and niche has its own set of influencers — people with an audience that trust their recommendations. Marketing agency the Ayzenberg Group has put together a list of the top 10 YouTube influencers and how those influencers are working with brands. SocialTimes

    Trust in Sponsored Content Runs Low – Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content, with most of the remainder only trusting such content if they trust the publication it runs on (19%) or they already trust the brand (23%). That’s according to survey results from Contently, which also found that two-thirds of respondents have at some point felt deceived upon realizing that an article or video they read was sponsored by a brand. Marketing Charts

    From our Online Marketing Community:

    From Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers, Benin B. said, “That’s a timely question, Lee! Although everyone gave terrific responses, the one from @tamicann resonates with me the most. Because nowadays even traditional marketing leans digital. However, the most common trait of digital is that you can track it.”

    What were the top online and digital marketing news stories for you this week?

    Thanks for reading and have a great weekend!

    Photo: Search Engine Watch