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Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic

Posted on Feb 3rd, 2012
Written by TopRank Marketing
  • Blog
  • B2B Marketing
  • Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic
In this article

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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Prior to IPO

    Facebook in Numbers: Prior to the IPO

    The big news in social media and business this week is Facebook’s new IPO.  This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public.

    Highlights include:

    • In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users.
    • Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income.

    The Social Media Buzz

    “How to Harmonize Google+ With Your Other Social Platforms”  Search Plus has placed even more importance on blending your online marketing strategy in order to adhere to the social, personal, and personalized search algorithm.  This post offers some great tips on harmonizing Google+ with your current platforms.  Via Search Engine Watch.

    “StumbleUpon Kills Direct Links, iFrames Everything”  With over 20 million users StumbleUpon may be getting some heat for their recent updates.  One particular change to be aware of is the removal of all direct links which point back to content sources from within the platform.  If you are a Stumbler I strongly recommend reading this article.  Via Search Engine Land.

    “The Social Enterprise: Your Path to Job Security”  While it is not surprising that social networking technologies will receive increased budgets this year it is important to understand the shift that many industries are taking.  Social media has become a recognized method in which your customers and potential customers will consume information about your services.  Social media must be used a s tool to educate, communicate, and engage on an ongoing basis.  Via InformationWeek.

    Your Brand & Your Customers

    “Inside the mind of your buyers”  Each of your customers has something that makes them different.  It may be their specific pain points or their budget restrictions.  This article provides 6 helpful tips on how to close a sale by focusing on what motivates your customers to buy.  Via Entrepreneur.

    “The big tip for 2012: Convergence is here”  The need for a multichannel strategy has been around for awhile.  However, this year marketers will be focusing more and more on the convergence of those strategies.  Some of the trends we are seeing these days are popular television shows encouraging viewers to interact via their mobile device or iPad in real time.  Since we are finding that many customers are multi-tasking the 4 tips within this article provide guidance on dealing with convergence and what steps you should take to keep up with a rapidly evolving means of communication.  Via Econsultancy.

    “3 key features of Twitter brand pages”  This piece takes a deeper look at the changes rolled out by Twitter late last year and the potential impact for brands.  It covers changes such as the expanded header area, featured Tweets, and separating your mentions from replies.  Definitely worth taking a look.  Via Ragan.

    Working as a Team to Bring You the News – TopRank

    Alexis Hall – Pinterest Driving More Referral Traffic Than Google+
    Reports are showing Pinterest is now driving more search referrals than Google+ and YouTube.  This post, from Search Engine Watch, explores the question if the online pin board can compete with Facebook and Twitter, featuring an interesting infographic from Monetate.  Via Search Engine Watch.

    Brian Larson – Super Bowl Viewers Will Check Phones 10 Times During the Game
    Sometimes it takes just the right stat or factoid to drive a point home. Mobile’s growth cannot be denied by any rational person, but how about this stat: super bowl viewers will check their smart phones 10 times during the game. That’s right, the most compelling and entertaining football game of the year, which is augmented by million dollar commercials and halftime performances from Grammy award winning artists, can’t keep viewers from the powerful pull of mobile. The real question isn’t whether you should engage in mobile marketing, but rather are you positioned to be on their screen when they check their phone one of those 10 times?  Via Mashable.

    Emily Conley – Inside Facebook’s S-1 Filing: 845 Million Users, $3.7 Billion In Revenues In 2011
    On Wednesday, Feb. 1st Facebook filed its S1 registration (which companies use to register securities with the U.S. Securities and Exchange Commission).  The filing makes public certain financial and user data, including:

    • 2011 net income: $1 billion (up from $606 million in 2010)
    • 2011 revenue: $3.7 billion (up from 1.97 billion in 2010)
    • 2011 monthly users: 845 million (roughly 50% active on a daily basis)
    • 2011 average daily photo uploads: 250 million

    This article also delves into shareholder information and background on the company’s ‘hacker way’ culture centered on having a positive impact on the world. Some very interesting insights into this social media giant’s success!  Via Fast Company.

    Ken Horst – 5 Ways to Brand Your New YouTube Profile
    YouTube has provided users with a number of smart ways to get more out the Brand/Profile page.  Some of the great updates are the ability to add multiple custom URLs in an area that is clearly visible to users and the ability to create your own custom overly ad for your videos.  You can also prevent other ads from showing up on your videos.  Via Social Media Examiner.

    Time to Weigh In:  Have you taken any steps to integrate Google+ with your other platforms?  If so what have you done that has worked?  When trying to get into the mindset of your potential customers, what is the most important thing you should know?