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Online Marketing News: Say NOPA to SOPA, Google+ Strikes Again, Coca Cola “Gets It”, Twitter Gobbles Up Summify

Posted on Jan 20th, 2012
Written by TopRank Marketing
  • Blog
  • B2B Marketing
  • Online Marketing News: Say NOPA to SOPA, Google+ Strikes Again, Coca Cola “Gets It”, Twitter Gobbles Up Summify
In this article

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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Using Social Media to Find a New Job

    The Social Job Seekers

    The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite.  It examines who the job seekers are and how they are utilizing social media to find jobs.  Some interesting statistics you may not be aware of:

    • 61% of all employed Americans are open to a new job or actively looking for a new one.
    • 4 out of 10 job seekers are “Super Social” and have 150+ contacts on Facebook, Twitter, or Linkedin.
    • 1 in 6 job seekers found their last job through an online social network.

    This Week in News About Google

    “How to Get Actionable Data Out of Google Analytics”  Proper goal setting is second to none when running a website or blog.  If your goals are not properly setup then you are missing out on the most actionable metrics of your website.  This article provides some great tips on setting up and measuring your website goals.  Via KISSmetrics.

    “Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm”  Do you shove lots of ads at the top of your web pages? Think again.  The “page layout algorithm”  takes direct aim at any site with pages where content is buried under tons of ads. Via Search Engine Land.

    “Google+ Now Lets You Share Straight From Search Results”  Aimed at making it easier for users to join or start discussions on particular topcis, Google+ has recently beefed up their search capabilities.  Additionally, Google+ will automatically attach search terms to your posted items.  Via Mashable.

    “Google Real-Time Insight Finder”  This tool helps users make sense of data and spot emerging trends more quickly.  It also allows companies to gain insight in to attitudes, perceptions, and needs of your consumers so that you can adjust your strategy quickly to meet their needs.  Via YouTube.

    “Google+ brands growing faster than brands on Twitter?”  A statistical comparison by Socialbakers shows that brands are growing their fan bases faster on Google+ than brands on Twitter.  How is this happening?  Read on to find out.  Via Socialbakers.

    Connect with TopRank on Google+

    Content Marketing for the Masses

    “3 Content Marketing Ideas You Should Steal from Coca Cola” Heavy hitter Coca Cola has realized that a 30 second advertisement will no longer cut it.  They have instead turned to content marketing , which aims to double Coca Cola worldwide consumption by 2020.  Via copyblogger.

    “3 (more) business blogging tips for beginners”  If you are one of the many bloggers with a new years resolution that includes doing more with your blog, then this post is for you.  What is the first step?  Be realistic!  Via SEO Copywriting.

    “How to Overcome the 7 Most Crippling Blogging Challenges”  Time to take the “but’s” out of blogging.  This article does a great job of providing solutions for many of the excuses would be bloggers have today.  Via socialmediatoday.

    The Social Media Beat

    “7 Ways To Improve Your Social Media Skills and Influence” Social media sharing is still a very new role for many employees.  This article helps prepare newbies and social media dabblers for life in a social world.  Via Forbes.

    “9 Small Business Social Media Success Stories”  Case studies speak for themselves.  Applying a real life example of success can make a large impact on your perception of a tactic or marketing strategy.  This post provides 9 great examples of how social media has helped small businesses grow.  Via Social Media Examiner.

    “Facebook Expands Service That Lets Users Share Online Activities”  Facebook announced this week that they are adding over 60 new partners to a service which will allow users to let their friends know what they’re doing online from listening to music to news articles they are viewing.  Via Bloomberg.

    “Twitter Acquires Social Aggregation Start-Up Summify”  Following Twitter’s other recent acquisitions it was announced today that Summify, a social news aggregation service has also been acquired.  If you’re a Summify user beware! Services will shut down in a few weeks.  Via Wired.

    From the TopRank Newsroom

    Alexis Hall – “Average Viewer Watched 23.2 Hours of Online Video Content in December”
    According to the latest research from comScore Video Metrix, the average viewer watched 23.2 hours of online video content in December 2011.  That is a lot of time people are spending online, engaged with this channel. This post from Search Engine Watch discusses the impact of this research on marketers, including the reach of video advertising on YouTube.  Via Search Engine Watch.

    Brian Larson – “PIPA and SOPA Co-Sponsors Abandon Bills”
    SOPA (Stop Online Piracy Act) is on the minds of many marketers. From image sharing and content curation, to linking and keyword research, SOPA has the potential to drastically change the way we create, share, promote and optimize content. With the co-sponsor’s abandoning the bill, is this a sign that the public outcry was heard?  Via Mashable.

    Ken Horst – “Twitter is adding 11 new accounts per second and could pass 500 million in February, says report”
    If anyone is still holding out on starting a Twitter account, now would be the time to start thinking about it.  When Twitter hits 500 million, it will be very hard not to acknowledge Twitter as a strong channel for online marketing.  The trick is how to leverage Twitter and you can learn that by reading our post from earlier this month; 4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers.  Via The Next Web.

    Emily Conley – “Yahoo’s Co-founder Jerry Yang Resigns”
    Just weeks after the announcement of new CEO Scott Thomson joining Yahoo, the company’s co-founder Jerry Yang has announced his resignation.  Thompson called Yang’s 17 years with Yahoo a legacy of innovation and customer focus for the iconic brand.  2012 is shaping up to be an eventful year for Yahoo.  It will be noteworthy to follow how these changes trickle down to impact the world of SEO!  Via Search Engine Land.

    Time to Weigh In:  What do you think of Google’s new search tactics?  Have they taken it too far?  Also, what other newsworthy items did you read this week that you think should be shared with our readers?