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Online Marketing Tips from TopRank

Posted on Jun 9th, 2008
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    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    The TopRank team works really well together, bringing to each team meeting various areas of expertise and interest, which makes for a well-rounded environment here in our Lake Minnetonka office. We know how to play off of everyone’s strengths and ensure our clients are fully serviced based on their needs and objectives by those who can best take on that role.

    Below is a list of our favorite online marketing tips , which – as a team – makes us stronger than each individual.

    • Build Out Social Relationships Gradually – Social media and social networking are not “dump and run” tactics. Relationships need to be built over a long period of time in a venue that enhances the product or service you are promoting, which is when the promoted piece gets the most positive attention.
    • Spell Check – Nothing ruins online credibility faster than misspellings or incorrect grammar. Check your spelling yourself and have someone else review your work. Don’t depend only on spellcheckers, as they may not catch the appropriate word usage or necessary punctuation.
    • Understand How Your KPI’s Tie Back to Your Objectives – Will ranking #1 in Google for “wedding favors” automatically equate to meeting your sales objectives? Or, will an increased ranking be a trigger to focus your work on how best to nurture these new potential prospects to customer status?
    • Incorporate Keyword Phrases into Promotions – whether it be press releases, online advertising or social media promotions, using a keyword phrase along with yours or your client’s name can enhance how searchers search for the website in the future.

    • Use a Clear CTA – When using a Call to Action, ensure that what you are asking is clear and to the point. Also ensure that you are indeed asking a person to do something.
    • Identify Yourself – Come up with a good handle and avatar so that no matter what channel you are engaged in, you are easily recognizable.
    • Identify How Visitors Use Your Website – When customers and prospects visit your site, what type of content are they looking for and where do they click on the page to find it? By knowing what your visitors are looking for, you can provide the content they need and a user experience to keep them coming back for more.
    • Understand your End Goals – Online marketing is similar to traditional direct marketing when trying to reach certain inquiry levels. Understand the desired inquiry level, and follow that back through your amount of projected traffic, touchpoints and the whole universe you need to target.
    • Plan & Understand – Be sure to plan ahead when it comes to Online Marketing. There is no shortage of promotion opportunities, however the promotions you select should deliver the desired results. As an online marketer, be sure to first understand what promotion channels deliver the results desired.
    • Look to the Future – The online marketing landscape is constantly changing, whether in the form of updated search engine algorithms, new social media outlets or any of the other aspects of marketing that fluctuate. Devote time to keeping yourself educated on what’s new and upcoming in the online world by reading blogs and other industry publications so that you are prepared to meet the new challenges these changes will bring.
    • Be Patient – online marketing typically doesn’t work overnight. Once your online marketing program is deployed, be patient and continuously monitor, analyze and refine.

    That wraps up some of TopRank’s favorite online marketing tips. Do you have any you’d like to share?