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Online Reputation Management for Direct Marketers – ACCM 2008

Posted on May 18th, 2008
Written by Lee Odden
In this article

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    Lee Odden Rob Key
    Lee and Rob at PRSA International 2007

    On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search results.

    Last Thursday I did a national PRSA teleseminar with Kami Watson Huyse, “Reputation Management in a Google World” and tomorrow in Orlando, Florida the DMA’s ACCM conference is hosting: “Reputation Management: Protecting Your Brand in the Search Engines”, a session with myself and Rob Key of Converseon presenting. Moderater duties will be handled by Heather Lloyd Martin of SuccessWorks.

    Rob will present on the importance of SERPs (search engine results pages) as shelf space and the need to impact underlying conversations. He’ll also share insights on conversation mining and engagement approaches.

    I will be covering:

    • Search engine usage data
    • Brand examples in SERPs
    • SEO 2.0 principles for direct marketers
    • Keyword research and link building tools
    • Digital asset optimization
    • Monitoring tools

    It should be a great session. Rob has been presenting on SERPs as PR and reputation management opportunities for as long as I’ve been attending SEM conferences. He’s a real pioneer in this area and his agency Converseon has a robust conversation monitoring/mining toolset.

    If you’re attending the ACCM conference in Orlando next week, be sure to attend the Reputation Management session. Here are the details:

    Gaylord Palms Resort – Orlando, FL
    Reputation Management: Protecting Your Brand in the Search Engines
    Monday, 05/19/2008 2:00PM – 3:00PM
    Room: Gainsville 1-2

    Other resources from Online Marketing Blog on the topic of online reputation management include: