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Publishers Learn to Monetize Digital Assets at OMMA Global

Posted on Sep 10th, 2008
Written by Lee Odden
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    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    OMMA Global New York

    TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic of, “Digital Asset Optimization.” While TopRank has helped pioneer and promote DAO as a holistic content optimization model for improving online lead generation and sales, this session is geared specifically towards online publishers.

    Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

    OMMA Global New York, “Platform Wars” will be held at the Marriott New York Marquis September 18-19, 2008 and features a prestigious line up of speakers including:

    Chris Anderson from Wired and Geoff Ramsey from eMarketer as well as senior digital marketing executives from: MySpace, ABC TV, National Geographic, LinkedIn, HP, comScore, Hulu, Nickleodeon, Time, Virgin Mobile and Nokia. Emcee duties will be handled by Joe Marchese, President of SocialVibe.

    Here are details on the session I’ll be speaking on:

    “Search: DAO Is the New SEO – Digital Asset Monetization
    Thursday 9/18 – 4:45pm – 5:30pm
    “The hot new acronym in the search space is DAO — Digital Asset Optimization. With the advent of universal or blended search, it’s imperative that publishers optimize all forms of content, not just web pages. This includes images, video, press releases, PDFs, etc. This session will cover best practices for leveraging all your digital assets to drive traffic to your website. We’ll also touch on strategies and tactics for capitalizing on the emergence of mobile search.”

    Bob Heyman, Chief Search Officer, Mediasmith
    Jonathan Ashton, Director of SEO,
    Patrick Fitzgerald, VP, Online Experience, XM Radio
    Lee Odden, CEO, TopRank Online Marketing
    Eytan Seidman, VP, Prodcut Management, Titan Startup

    If you’re attending OMMA Global next week, be sure to visit the session and say hello.