Most blogs are setup to allow anyone to make a comment on a post without having to have an account. However, some blogs are trying to create communities and require visitors to register for a free account in order to leave a comment. Sometimes this registration has other additional benefits, like forum participation, other times it doesn’t.
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Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.
