I just happened upon this blog on RSS, RSSApplied.com. It’s a group blog on RSS marketing and offers some excellent practical uses of RSS in marketing and communications.
“RSS has the potential to power your entire internet marketing mix, but only if you tightly integrate it with your marketing strategy. In this weblog, you will discover all the facets of RSS marketing, from content delivery, communications, and direct marketing to search engine rankings, traffic generation, promotion, and media relations”
Just about every day I find the concept of RSS marketing creeping into conversations and this is a resource I would recommend to those who want to learn more.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
