The LA Times reports that News Corp is in talks to buy the Blinkx search engine.
Rumblings started last week when Murdoch said he was looking for a search engine to buy.
Search Engine Journal speculated this morning that potential targets might be Looksmart, Mamma, Technorati or Gigablast. Blinkx was not on that list.
I will update this post in a bit, but want to get the initial announcement out now.
Tags: Rupert Murdoch, News Corp, Blinkx
Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.
