Search What are you looking for?

Live from SMX: Tips on Social Media Marketing

Posted on Feb 27th, 2008
Written by TopRank Marketing
In this article

    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.


    Sitting in the SEO & Social Media session, Barbara Boser the Social Media Director for 3 Dog Media, shared some great tips on marketing with social media:

    Be prepared & Commit to Social Media

    • Know that it is time consuming
    • Read and learn what is popular
    • Look for tools you can use on the sites and on the web

    Your Profile

    • Research to be sure that your profile isn’t the same as any of the other top users on the site
    • Be anonymous if you’re promoting your own site
    • Choose a unique name
    • Choose an avatar that’s memorable
    • Get a gmail account
    • Get an IM that goes w/ your user name
    • Use the same username on all sites, so you can build ‘profile recognition’

    Adding Friends

    • Identify top profiles (25,000+ digs)
    • Add people to your IM


    • Be one of the first to vote, people will see your icon first
    • Leave comments
    • Vote every chance you get
    • Stumble while you vote (multi task!)


    • Leverage best practices for writing titles/intros
    • Don’t submit more than 2-3 per day
    • Submit from a variety of sources
    • Share your stories with others who have shared with you
    • Don’t get offended if in the beginning people steal your content


    • Profiles should include all the sites you are a part of


    • Create multiple accounts under one IP
    • Ask people, who you don’t know, to submit for you