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What Are the Most Important Social Networks for Business?

Posted on May 9th, 2012
Written by Lee Odden
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    Top Social Networks for BusinessIf you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile, looking ahead just 12 months can be a challenge.  The state of constant change requires an adaptable approach. One that involves a cyclical process of planning, implementation, scale and refinement.

    During that process of continuous optimization, it’s important to take the temperature of trends for your specific target market as well as at a broad level. I’d like to use this post to take your general social media temperature when it comes to the most important social networks for business. This is a gut feeling check for how you perceive the list below of social media/network properties that companies are currently using for business purposes.

    Please take a few seconds and take the following poll about mostly U.S. centric social media and networking sites. Pick up to 3.

    [poll id=”67″]

    Of course a proper digital marketing strategy that includes a social media component would identify specific social networks relevant to the target audience, but I think there’s some value in tapping into general trends and perceptions as well. I think there’s a bit of a rub between the idea of using a social network for fun as a user and using that same social network as a business. Therefore, it will be interesting to see which social networks, besides the obvious, are perceived as best for business use.