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Super Bowl Ads Rated and Viral

Posted on Feb 7th, 2006
Written by Lee Odden
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    Some interesting post Super Bowl activity this week:

    Reprise Media announced their 2nd Super Bowl Search Marketing Scorecard where advertisers are rated based on how well they’ve integrated an online component into their Super Bowl commercial., CareerBuilder, MI:3, Shaggy Dog, Blockbuster, Cars the Movie, Burger King and Cadillac Escalade received the highest ratings.

    The NY Times chimes in about how the commercials have been given a second life (and extended advertising reach/value) through sites like AOL’s Best Superbowl Commercials, where millions of visitors have rated their favorite commercials, turning them into an effective viral marketing tactic.

    Tags: Super Bowl Commercials, Viral Marketing