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Technorati Adds Authority to SERPs

Posted on May 5th, 2007
Written by Lee Odden
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    After reading Neil’s post about Pronet Advertising, Search Engine Land and Online Marketing Blog making Technorati’s Popular 100 list, I thought I’d search T’rati a bit more and noticed an Authority score starting to appear next to the blogs in the search results. I know a widget was released that blogs could use to show their Technorati score earlier last month I believe, but this is the first I’ve seen it on the Technorati site.

    Here’s a screenshot:


    Since I’m one to have fun with lists, I thought I’d take the Search Marketing Blogs by Feedburner RSS Subscribers list and see what their Technorati scores were. I am assuming “authority” is an indication of inbound links withing a certain amount of time. The higher the number, the more authority.

    Here are the results: – 4,343 – 3,876 – 3,774 – 3,664 – 3,167 – 2,707 – 2,369 – 2,252 – 2,068 – 1,963 – 1,563 – 1,396 – 1,040 – 611 – 361

    Search Technorati for your blog URL and see what authority score comes up. If you’re a link magnet, it could be interesting.