Uncategorized

test

Written by Lee Odden

Share this article

In this article

Share this article

Ready to become a best answer brand?

TopRank Marketing's full-funnel influence and SEO/GEO solutions help B2B companies become the best answer for their customers.

Explore Our Solutions

NEW VERSION





Winning moves explorer
What Separates the Best from the Rest
Seven practices stand out among B2B influencer programs rated very effective. Select any combination to see how many times more likely very effective programs are to use each one, compared with all other programs.



Dimensions

    Always-on strategy

    Documented strategy

    Dedicated team

    Paid amplification

    AI search (AEO/GEO)

    Executive creators

    Purpose-built platform
    


The interactive chart has not started. If this message stays visible, the page is blocking or delaying the widget's script.
Select a dimension to start.Pick one to see the gap, or three or more to compare the full profiles.

Very effective programs (n=197), as a multiple of all othersAll others (n=227), baseline = 1x




Source: 2027 B2B Influencer & Creator Marketing Report, TopRank Marketing with Ascend2. Survey of 424 B2B marketers, fielded 2026. "Very effective" is self-rated program effectiveness. Comparisons are correlational: programs that use these practices are more likely to rate themselves very effective.
  Get the full report

PREVIOUS VERSION

Winning moves explorer

What Separates the Best from the Rest

Seven practices stand out among B2B influencer programs rated very effective. Select any combination to see how many times more likely very effective programs are to use each one, compared with all other programs.

The interactive chart has not started. If this message stays visible, the page is blocking or delaying the widget’s script.

Select a dimension to start.Pick one to see the gap, or three or more to compare the full profiles.

Very effective programs (n=197), as a multiple of all othersAll others (n=227), baseline = 1x

Source: 2027 B2B Influencer & Creator Marketing Report, TopRank Marketing with Ascend2. Survey of 424 B2B marketers, fielded 2026. “Very effective” is self-rated program effectiveness. Comparisons are correlational: programs that use these practices are more likely to rate themselves very effective.

Get the full report

OPTION 2

About the author

Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.

Uncategorized

Keep reading

From our award-winning B2B marketing blog to conversations with top influencers and eBooks, check out TopRank Marketing's latest resources to drive connection, engagement & impact:

Blog Tag and Five Things You Don’t Know About Me