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Top Content Marketing Blogs to Start 2011

Posted on Jan 17th, 2011
Written by Lee Odden
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    content marketing blogsThis morning I received a pleasant surprise email from the folks at Junta42 with congratulations to Brian Solis, Brian Clark, David Meerman Scott, Jay Baer and TopRank’s Online Marketing Blog on making the top of the first Junta42 Top Content Marketing Blogs list in 2011. It is more than a little humbling to be included amongst such talented and respected industry veterans.

    Joe Pulizzi runs Junta42 and is the first person (that I know of) to really popularize the notion of “content marketing”. In that regard Joe and his team really walk the talk: He also runs the Content Marketing Institute, Chief Content Officer magazine and the upcoming Content Marketing World conference. The blogs and writers that make the Junta42 list also “walk the talk” with content marketing and serve as a great example for those that want to better understand how content fits within the marketing mix.

    The Junta42 list has been published since 2007 and the top 42 scores (thanks to Janet Robbins) are calculated from a pool of over 400 blogs using a combination of:

    1) Relevance to Content Marketing
    2) How much the blog adds to the Content Marketing conversation
    3) Google Page Rank
    4) blog consistency
    5) previous ranking

    Thanks to a great blogging team, TopRank’s Online Marketing Blog has made the number one spot on this list 3 times.  This is the 10th edition of the Junta42 list and 2011 marks the 10 year anniversary for my agency, TopRank Online Marketing.

    If you look at our tag cloud (the tab in the right column), it’s easy to see why we are included in this list, since we’ve been focused on content creation, optimization and promotion for quite a while. In fact, before Joe started promoting the idea of “content marketing” I used to say we focused on “editorial marketing” when explaining TopRank since our Online Marketing consulting practice emphasizes earned and owned media vs. advertising.

    Here’s the full list of 41 Content Marketing Blogs. Congratulations to all and more so, thank you for your contributions.

    TopRank’s Online Marketing Blog
    PR 2.0 (Brian Solis)
    Web Ink Now
    Convince and Convert
    Social Media Examiner
    Influential Marketing Blog
    Inbound Internet Marketing Blog
    10 Conversation Agent
    11 Marketing Experiments
    12 Jeff Korhan
    13 Sparksheet
    14 ReelSEO
    15 Post Advertising
    16 Conversation Marketing
    17 Marketing Interactions
    18 Mack Collier
    19 FASTforward Blog
    20 Ducttape Marketing
    21 Logic+Emotion
    22 B2B Ideas@Work Blog
    23 The Search Agents
    24 eMedia Vitals
    25 Social Media Explorer
    26 No man is an iland
    27 B2B Bloggers
    28 Freelance Copywriters Blog 
    29 Simple Marketing Blog
    30 Straight Talk with Nigel Hollis
    31 Digital Marketing Blog
    32 Windmill Networking
    33 big star content
    34 Drew’s Marketing Minute
    35 Campaign Monitor
    36 Vertical Measures
    37 Web Analytics World
    38 White Paper Pundit
    39 Vertical Leap
    40 IdeaLaunch
    41 Site Booster

    This excellent collection of blogs covers a  range of topics from general Internet Marketing to Social Media to Search and of course – specifically Content Marketing.  Of course I’d like to continue addressing the curiosities about content and online marketing for our readers and would love your continued feedback.  What content marketing topics would you like to see us cover more here on Online Marketing Blog?

    If you’re hungry for more practical and in-person tips on the topic, I’ll be giving two presentations on the intersection of Content Marketing and SEO in San Diego and London:

    Feb 10, 2011
    SES Accelerator – San Diego
    “Content Marketing Strategy”

    Feb 22, 2011
    SES London
    “Content Marketing Optimisation”

    I hope you can make one of them because I’ve added more case studies and tips. I will also be giving away a Content Marketing ebook with which can really give you a jumpstart on incorporating better SEO with your Content Planning. If you’re a SEO practitioner, it will give you practical insights into developing a content plan within traditional SEO strategies. I hope to see you there and congrats again to the blogs on the Junta42 list.