TopRank is Hiring: On Point Optimization Specialist

Join Our Team!

Position: Optimization Specialist

The ideal candidate for this position should be a go-getter that understands the importance of keyword/concept strategy and optimization of all aspects of a client’s web properties. You are able to connect with people in the industry to showcase our clients’ capabilities in a compelling way. You must be able to report, analyze, and implement recommendations based on analytics data for multiple clients – with keen attention to details.

Key Responsibilities


  • Updating and creating optimized web copy, including
    • On-page
    • Title tags/meta description
    • Digital assets
  • Management of keyword/content plans & tools
    • Work with resources to develop glossaries and content plans
    • Conduct keyword research (initial & derivatives)
    • Analyze competitor analysis
    • Consult Account team & clients to establish & maintain glossaries & content plans
    • Prepare Account teams for client meetings
    • Leverage to optimize website
  • Consistently monitor website for new content and recommend next steps


  • Proven experience impacting multiple client accounts (or in-house products/services) and achieving results on behalf of every client
    • 1-5 years of experience in Social Media or similar
    • Bachelor’s degree in Business, Marketing, Public Relations, Mass Communication or related field
    • Proficiency with Microsoft® Outlook, Excel, PowerPoint and Word
    • Project management, motivating teams, and mentoring others

TopRank Online Marketing is a collaborative group that works in a team environment. We offer a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment overlooking Lake Minnetonka.

If you feel that you posses the skills that we are looking for, contact: Human Resources (hr@toprankmarketing) with “Social Media Strategist” in the Subject line with a cover letter and resume attached. Including links to online writing samples is even better.