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You are here: Home / Archives for Articles / B2B Marketing

TopRank Marketing Client, LinkedIn, Wins 2020 ANA B2 Award for B2B Influencer Marketing

September 22, 2020 by Lane R. Ellis

ANA B2 Awards Image

The team at TopRank Marketing are thrilled to announce that our client LinkedIn has won the Association of National Advertisers (ANA) B2 Award for a B2B influencer marketing program! The award winning work was a “Social-First Approach to Engaging Influencers & Audiences Alike” campaign which earned a silver in the social media category, for LinkedIn. […]

Filed Under: B2B Marketing, Inside TopRank Tagged With: b2b marketing, clients

10 Inspiring Tips For Breaking Free of Boring B2B Marketing

September 18, 2020 by Lane R. Ellis

BFB2B Deck Cover

Research from HubSpot shows that 65% of buyers don’t trust advertisements and 55% don’t trust the companies they buy from. Unfortunately, not many marketers are responding well to this challenge. Research from eMarketer reveals that only 23% of CMOs feel they are producing the right content and delivering it at the right time and format. […]

Filed Under: B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, b2b marketing, lee odden

10 Tips To Build Trust With B2B Influencers & Buyers

July 31, 2020 by Lane R. Ellis

Dr. Ai Addyson-Zhang & Lee Odden Image

How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among […]

Filed Under: B2B Marketing, Influencer Marketing, New @TopRank Tagged With: B2B influencer marketing, b2b marketing, interview, Lee Odden Speaking, Webinar

5 Ways To Build A Smarter B2B Influencer Marketing Strategy – Lee Odden Interview

June 18, 2020 by Lane R. Ellis

Group of Businesspeople Image.

What does it take to create smart B2B influencer marketing campaigns that deliver measurably strong marketing results? How do brands and businesses begin partnering with influencers, and what kind of results can they expect to achieve? Don’t worry — we’ve got it all covered for you here. Our CEO Lee Odden joined Alan Quarry, host […]

Filed Under: B2B Marketing, Influencer Marketing, New @TopRank Tagged With: B2B influencer marketing

How Findability + Credibility = A Better B2B Marketing Experience

May 18, 2020 by Lane R. Ellis

Credibility Findability Image

What happens to marketing experiences when you add together a healthy dose of findability and an impressive amount of topical credibility? Our CEO Lee Odden provided answers to that question and more as he joined SERPstat for on its Twitter #SERPstat_Chat series. They explored how marketing experience (MX) thrives when content findability through search is […]

Filed Under: B2B Marketing Tagged With: b2b marketing, b2b seo, search engine optimization

5 Ways B2B Influencer Content Drives Marketing Success

February 12, 2020 by Lane R. Ellis

Lee Odden Speaking

B2B marketers trying to get their content seen and consumed face an uphill battle in 2020 as information overload competes with growing brand distrust to sabotage B2B marketing campaigns. So, how can B2B marketers take their content efforts to the next level of reach and engagement? Luckily for you, at TopRank Marketing we’re experts at […]

Filed Under: B2B Marketing, Content Marketing, Influencer Marketing, New @TopRank Tagged With: B2B content marketing, B2B influencer marketing, content marketing, lee odden

Infographic – How to Build A B2B Influencer Marketing Strategy for 2020

July 30, 2019 by TopRank News Editor

Ho to Build a B2B Influencer Marketing Strategy for 2020

With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase “influencer marketing” their minds quickly jump to an image […]

Filed Under: Articles, B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, Influencer Marketing Strategy

Infographic – The CMO’s Guide to B2B Influencer Marketing

July 17, 2019 by TopRank News Editor

B2B CMO Guide to Influencer Marketing

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […]

Filed Under: Articles, B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, CMO guide

Infographic – How to Document A B2B Content Marketing Strategy

July 1, 2019 by TopRank News Editor

B2B content marketing strategy

Why is a Documented B2B Content Strategy So Important? There are two primary reasons. First of all, neuroscience has found that we are more likely to accomplish our goals if we write them down. According to an article on Forbes last year from Mark Murphy, there are a couple of psychological factors driving this: External […]

Filed Under: Articles, B2B Marketing, Content Marketing Tagged With: b2b marketing, content marketing strategy

Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond

June 25, 2019 by TopRank News Editor

B2B Influencer Marketing Trends

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]

Filed Under: Articles, B2B Marketing, Influencer Marketing Tagged With: b2b marketing, influencer marketing, Marketing Trends

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