What are some of the top executive and employee influence insights that B2B marketers can utilize to craft more authentic, trusted and meaningful experiences as we make our way to 2023? In the following infographic, we share 15+ key take-aways and statistics from our all-new 2022 B2B Influencer Marketing Report, which our CEO and co-founder […]
From SEO to Live-Steaming: 6 Top Content Marketing Strategies For B2B Brands
For business marketers, boosting the credibility and findability of B2B content for today’s digital-first customers is key — but where should B2B marketers begin? Luckily, our CEO Lee Odden and the team at TopRank® Marketing have been working on solving these important marketing questions for many of the top B2B brands in the world. As […]
Infographic: 19 Surprising B2B Influencer Marketing Insights
How can B2B marketers learn more about the benefits and power of influence? HubSpot recently named influencer marketing a top industry trend for 2022, and in the U.S. alone spending on influencer marketing is expected to top $4.1 billion in 2022 (eMarketer.) In the following infographic, we share 19 helpful insights and statistics taken from […]
Infographic: Turn Your B2B Podcast Promotions Up To 11 With These 10 Tips
As more B2B marketers discover the value of podcasts, how can you best promote yours on social media? In the following infographic, we share helpful podcast tips for each platform, plus influencer and cross-promotion tactics to make your B2B podcast a standout success. The booming market is expected to see ad spending of more than […]
TopRank Marketing Client, LinkedIn, Wins 2020 ANA B2 Award for B2B Influencer Marketing
The team at TopRank Marketing are thrilled to announce that our client LinkedIn has won the Association of National Advertisers (ANA) B2 Award for a B2B influencer marketing program! The award winning work was a “Social-First Approach to Engaging Influencers & Audiences Alike” campaign which earned a silver in the social media category, for LinkedIn. […]
10 Inspiring Tips For Breaking Free of Boring B2B Marketing
Research from HubSpot shows that 65% of buyers don’t trust advertisements and 55% don’t trust the companies they buy from. Unfortunately, not many marketers are responding well to this challenge. Research from eMarketer reveals that only 23% of CMOs feel they are producing the right content and delivering it at the right time and format. […]
10 Tips To Build Trust With B2B Influencers & Buyers
How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among […]
5 Ways To Build A Smarter B2B Influencer Marketing Strategy – Lee Odden Interview
What does it take to create smart B2B influencer marketing campaigns that deliver measurably strong marketing results? How do brands and businesses begin partnering with influencers, and what kind of results can they expect to achieve? Don’t worry — we’ve got it all covered for you here. Our CEO Lee Odden joined Alan Quarry, host […]
How Findability + Credibility = A Better B2B Marketing Experience
What happens to marketing experiences when you add together a healthy dose of findability and an impressive amount of topical credibility? Our CEO Lee Odden provided answers to that question and more as he joined SERPstat for on its Twitter #SERPstat_Chat series. They explored how marketing experience (MX) thrives when content findability through search is […]
5 Ways B2B Influencer Content Drives Marketing Success
B2B marketers trying to get their content seen and consumed face an uphill battle in 2020 as information overload competes with growing brand distrust to sabotage B2B marketing campaigns. So, how can B2B marketers take their content efforts to the next level of reach and engagement? Luckily for you, at TopRank Marketing we’re experts at […]