How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among […]
5 Ways To Build A Smarter B2B Influencer Marketing Strategy – Lee Odden Interview
June 18, 2020 by
What does it take to create smart B2B influencer marketing campaigns that deliver measurably strong marketing results? How do brands and businesses begin partnering with influencers, and what kind of results can they expect to achieve? Don’t worry — we’ve got it all covered for you here. Our CEO Lee Odden joined Alan Quarry, host […]
How Findability + Credibility = A Better B2B Marketing Experience
May 18, 2020 by
What happens to marketing experiences when you add together a healthy dose of findability and an impressive amount of topical credibility? Our CEO Lee Odden provided answers to that question and more as he joined SERPstat for on its Twitter #SERPstat_Chat series. They explored how marketing experience (MX) thrives when content findability through search is […]
5 Ways B2B Influencer Content Drives Marketing Success
February 12, 2020 by
B2B marketers trying to get their content seen and consumed face an uphill battle in 2020 as information overload competes with growing brand distrust to sabotage B2B marketing campaigns. So, how can B2B marketers take their content efforts to the next level of reach and engagement? Luckily for you, at TopRank Marketing we’re experts at […]
Infographic – How to Build A B2B Influencer Marketing Strategy for 2020
July 30, 2019 by
With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase “influencer marketing” their minds quickly jump to an image […]
Infographic – The CMO’s Guide to B2B Influencer Marketing
July 17, 2019 by
65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […]
Infographic – How to Document A B2B Content Marketing Strategy
July 1, 2019 by
Why is a Documented B2B Content Strategy So Important? There are two primary reasons. First of all, neuroscience has found that we are more likely to accomplish our goals if we write them down. According to an article on Forbes last year from Mark Murphy, there are a couple of psychological factors driving this: External […]
Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond
June 25, 2019 by
While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]
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