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You are here: Home / Archives for Case Study

B2B Case Study: How Mitel Leveraged the Influence Advantage to Ensure Confidence and Collaboration Across Remote Organizations

November 17, 2021 by Lane R. Ellis

B2B Marketer Working At Desk

How did a major B2B firm in the telecommunications sector use the influence advantage and co-promotion to drive powerful results? Let’s take a deep dive into one particularly successful example of a business that did just that, and explore how it produced truly outstanding marketing outcomes. Mitel Business Case Study — B2B Influence-Driven Video, Social […]

Filed Under: Case Study, New @TopRank Tagged With: B2B influencer marketing, b2b marketing, case studies, Case Study

Integrated Content Marketing Program Drives 452% Increase in Organic Traffic

December 23, 2019 by TopRank News Editor

Screenshot of Introhive Website

As an AI-powered SaaS platform, Introhive is designed to help organizations realize the full value of their relationships and underutilized data across their businesses to increase revenues, employee productivity, and improve customer experience management. Today, Introhive is the fastest growing enterprise relationship management (ERM) solution on the market, having recently been ranked in the top […]

Filed Under: Case Study, New @TopRank Tagged With: Case Study, content marketing, content marketing case study, Introhive

B2B Podcast Engages Thought Leaders, Reaches Millions, Smashes Download Benchmarks by Double-Digits

October 30, 2019 by Lane R. Ellis

SAP Tech Unknown B2B Podcast Series

B2B marketers are still finding it challenging to deliver creative, engaging content. A recent survey found that 48% of B2B decision makers found marketing content boring, or not creative. Only 22% said they found marketing content “inspiring.” Compounding the problem, people’s attention spans for written content is on the decline. Research shows Americans are spending […]

Filed Under: Case Study, New @TopRank Tagged With: Case Study, podcast marketing, SAP

Case Study: Unique Influencer Content Campaign Drives Awareness, Engagement, and 6-Figure Leads

September 3, 2019 by TopRank News Editor

TopRank Marketing and Alcatel-Lucent Enterprise’s IT Vanguard Awards Campaign

Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE). The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key […]

Filed Under: Case Study, New @TopRank Tagged With: Alcatel-Lucent Enterprise, B2B influencer marketing, Case Study, Influencer Content

Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content

July 26, 2019 by TopRank News Editor

ARM Case Study Image

The marketing technology landscape is massive, and growing with incredible velocity. A 2019 study charted more than 7,000 different martech solutions from a multitude of unique vendors. Needless to say, there’s a lot of competition for attention in this space, so companies operating here must elevate their digital strategies to rise above. Arm Treasure Data […]

Filed Under: Case Study, New @TopRank Tagged With: Arm Treasure Data, content marketing case study, influencer marketing, Integrated Content Marketing

Long-Form Influencer Videos & Strategic Promotion Bring Benchmark-Beating Engagement, Conversion, and Lead Capture for Prophix

April 22, 2019 by TopRank News Editor

Prophix Pro Talks Case Study

It takes a particular set of skills to be a CFO. You need a keen analytical mind. You need to be able to focus on minutiae and dive deep into the data. What you don’t need — at least until recently — is to be a captivating public speaker. But the role of the CFO […]

Filed Under: Case Study, New @TopRank Tagged With: Case Study, influencer marketing, Prophix, video marketing

Best-Answer Content & Strategic PPC Leads to Increases in Traffic, MQLs, and Marketing ROI for DivvyHQ

March 19, 2019 by TopRank News Editor

DivvyHQ Content Marketing Case Study

To earn and maintain the attention of decision makers, brands need a content marketing strategy that leverages relevant and engaging content to reach the right audience members at every stage of their journey — because leads rarely follow a linear path to purchase. It goes without saying that creating a standout content strategy in the […]

Filed Under: Case Study, New @TopRank Tagged With: best-answer, Case Study, DivvyHQ, PPC

Less Transaction, More Interaction: Integrated Content Marketing Approach Boosts Engagement by 116% for SAP App Center

February 21, 2019 by TopRank News Editor

SAP App Center Sees Growth with Help from TopRank Marketing: Case Study

Modern buyers are increasingly self-directed in their search for information, answers, and solutions. They use search engines, social media, and their peers to inform the decision-making process. As marketers, it’s our job to provide relevant content that resonates, educates and engages, wherever the buyers’ quest takes them. This imperative brought SAP App Center to TopRank […]

Filed Under: Case Study, New @TopRank Tagged With: Case Study, content marketing case study

Nearly 3 Years Later, Antea Group USA Still Seeing Triple-Digit Growth Thanks to SEO-Driven B2B Content Marketing Strategy

January 28, 2019 by TopRank News Editor

Environmental Consulting Firm Antea Group USA

Practice makes perfect. It’s a marathon, not a sprint. You can’t build a long-term future on short-term thinking. Each of these classic tidbits of wisdom are built on the same principle: Consistency is the key to success. And consistency requires commitment, strategic thinking, and agility to reach your goals. For nearly three years, TopRank Marketing […]

Filed Under: Case Study, New @TopRank Tagged With: Case Study, SEO

With Penny’s Guidance & Expert Insights, Prophix’s Interactive Influencer Content Campaign Drives 642% Increase in Engagement

November 27, 2018 by TopRank News Editor

Prophix Penny Interactive Influencer eBook Cover

From marketing to healthcare to finance, artificial intelligence (AI) and machine learning (ML) are infiltrating every industry, helping businesses automate the mundane to drive efficiency and predict outcomes that lead to better business decisions. When it comes to the Office of Finance, Prophix—a leading provider of corporate performance management (CPM) software solutions—believes finance leaders have […]

Filed Under: Case Study, New @TopRank Tagged With: artificial intelligence, Case Study, machine learning, Prophix

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