How did a major B2B firm in the telecommunications sector use the influence advantage and co-promotion to drive powerful results? Let’s take a deep dive into one particularly successful example of a business that did just that, and explore how it produced truly outstanding marketing outcomes. Mitel Business Case Study — B2B Influence-Driven Video, Social […]
Integrated Content Marketing Program Drives 452% Increase in Organic Traffic
As an AI-powered SaaS platform, Introhive is designed to help organizations realize the full value of their relationships and underutilized data across their businesses to increase revenues, employee productivity, and improve customer experience management. Today, Introhive is the fastest growing enterprise relationship management (ERM) solution on the market, having recently been ranked in the top […]
B2B Podcast Engages Thought Leaders, Reaches Millions, Smashes Download Benchmarks by Double-Digits
B2B marketers are still finding it challenging to deliver creative, engaging content. A recent survey found that 48% of B2B decision makers found marketing content boring, or not creative. Only 22% said they found marketing content “inspiring.” Compounding the problem, people’s attention spans for written content is on the decline. Research shows Americans are spending […]
Case Study: Unique Influencer Content Campaign Drives Awareness, Engagement, and 6-Figure Leads
Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE). The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key […]
Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content
The marketing technology landscape is massive, and growing with incredible velocity. A 2019 study charted more than 7,000 different martech solutions from a multitude of unique vendors. Needless to say, there’s a lot of competition for attention in this space, so companies operating here must elevate their digital strategies to rise above. Arm Treasure Data […]
Long-Form Influencer Videos & Strategic Promotion Bring Benchmark-Beating Engagement, Conversion, and Lead Capture for Prophix
It takes a particular set of skills to be a CFO. You need a keen analytical mind. You need to be able to focus on minutiae and dive deep into the data. What you don’t need — at least until recently — is to be a captivating public speaker. But the role of the CFO […]
Best-Answer Content & Strategic PPC Leads to Increases in Traffic, MQLs, and Marketing ROI for DivvyHQ
To earn and maintain the attention of decision makers, brands need a content marketing strategy that leverages relevant and engaging content to reach the right audience members at every stage of their journey — because leads rarely follow a linear path to purchase. It goes without saying that creating a standout content strategy in the […]
Less Transaction, More Interaction: Integrated Content Marketing Approach Boosts Engagement by 116% for SAP App Center
Modern buyers are increasingly self-directed in their search for information, answers, and solutions. They use search engines, social media, and their peers to inform the decision-making process. As marketers, it’s our job to provide relevant content that resonates, educates and engages, wherever the buyers’ quest takes them. This imperative brought SAP App Center to TopRank […]
Nearly 3 Years Later, Antea Group USA Still Seeing Triple-Digit Growth Thanks to SEO-Driven B2B Content Marketing Strategy
Practice makes perfect. It’s a marathon, not a sprint. You can’t build a long-term future on short-term thinking. Each of these classic tidbits of wisdom are built on the same principle: Consistency is the key to success. And consistency requires commitment, strategic thinking, and agility to reach your goals. For nearly three years, TopRank Marketing […]
With Penny’s Guidance & Expert Insights, Prophix’s Interactive Influencer Content Campaign Drives 642% Increase in Engagement
From marketing to healthcare to finance, artificial intelligence (AI) and machine learning (ML) are infiltrating every industry, helping businesses automate the mundane to drive efficiency and predict outcomes that lead to better business decisions. When it comes to the Office of Finance, Prophix—a leading provider of corporate performance management (CPM) software solutions—believes finance leaders have […]