With Penny’s Guidance & Expert Insights, Prophix’s Interactive Influencer Content Campaign Drives 642% Increase in Engagement

From marketing to healthcare to finance, artificial intelligence (AI) and machine learning (ML) are infiltrating every industry, helping businesses automate the mundane to drive efficiency and predict outcomes that lead to better business decisions. When it comes to the Office of Finance, Prophix—a leading provider of corporate performance management (CPM) software solutions—believes finance leaders have…

Small Conversion Rate & Search Optimization Tweaks Yield Big Results for This Niche Business

Large enterprise or small business, established industry or niche market: Regardless of where your organization falls in the marketplace, if you’re engaging in digital marketing you want it all—from more search visibility and traffic to better qualified leads and higher conversions. These days, many marketers are focusing on short-term campaigns to spike awareness and engagement,…

How DivvyHQ & TopRank Marketing’s Original Research Partnership Delivered Unique Insights, Drove 160% Increase In Downloads

The competition for share of voice and audience attention has never been fiercer—and content marketers at all experience levels are looking for guidance and insight to effectively craft their content marketing strategy, allocate resources, and boost content ROI. Our friends at DivvyHQ, a content creation, workflow, and experience platform, wanted to help. So, in 2017…

TopRank’s Influencer Content Campaign for #CMWorld Scores 258% Increase Over Benchmark

Committing to content quality over quantity. Striving for relevance and resonance. Ensuring tactical integration. Building credibility for all by elevating influential voices. Marketers know the rules of the content marketing game, but the gaming environment has never been more challenging. From ad blockers and growing consumer distrust to content shock and organic search and social…

How a Best (Local) Answer Strategy Led to Triple-Digit Organic Traffic, Conversion Growth Over a 4-Year Period

When something goes wrong with a home’s heating and cooling system, homeowners are often desperate to find a service provider that can not only remedy the problem quickly, but also one that they can trust to provide honest advice and value, without breaking the bank. For more than a century, family-owned Ray N. Welter Heating…

Integrated Influencer Content Campaign ‘Crushes’ Pageview, Social Share Benchmarks

As businesses strive to become more data-driven, there’s little doubt that financial planning and analysis (FP&A) is taking on a larger role in guiding the future of the entire organization. Simply put, finance departments are no longer merely providing static management reports; they’re tasked with being forward-thinking, trusted advisors to help steer the enterprise. And…

eBook Showcases the ‘True Impact’ of Health & Well-Being—And Influencer-Driven Content

These days, nearly every company is going beyond standard medical and dental benefits, and investing in the health and well-being of their employees through company-sponsored wellness initiatives. In fact—from free or discounted flu shots to smoking cessation programs—nine in 10 organizations offer at least one wellness initiative. However, improving employee wellness can’t be accomplished with…

Niche Influencer eBook Campaign Drives Awareness, ‘Huge’ Leads for CRM Automation Software Provider

For decades, many sales and business development professionals have relied on customer relationship management (CRM) systems as central databases, helping them track and manage their customer and prospect contacts, as well as enhance the sales process. However, one niche business sector that’s been reluctant to adopt CRM technology is the legal industry — something that…

SEO-Driven Content Strategy Drives Triple-Digit Traffic Increases for EHS & Sustainability Consulting Firm

In the B2B marketing world, quality content is the foundation of digital marketing success, helping brands inform, engage and inspire audience action. But quality content can’t inform, engage and inspire if it can’t be found — and that’s where SEO comes in. Last year, we brought you the story of Antea Group US, an internationally…

Integrated Influencer Content Campaign Strengthens Industry Relationships, Gains 100% Influencer Amplification and a 437% Content Shares Increase YOY

Cherwell Software, a leading IT Service Management (ITSM) company in the United States, is dedicated to helping their customers use intuitive technology to enable better, faster and more affordable innovation through their services and products. Cherwell’s ITSM software has been rapidly gaining traction in the IT service management space, with explosive year-over-year growth since the…