TOPRANK MARKETING

WHO ARE WE?

TopRank Marketing is a trusted B2B content marketing agency, known for our expertise in marketing strategy and execution for B2B technology and SaaS clients.
We have over 20 years of experience, servicing enterprise to startup SaaS brands like SAP, Dell Technologies, Oracle, Adobe, Prophix, Slack, Pantheon, Mitel, Smartsheet, HRS, LinkedIn and more.
Our team of smart, creative, results-focused marketers elevate B2B marketing with humanized, customer-centric storytelling, in experiential formats that inspire action deeper into the purchase funnel.

Over 20 years of B2B marketing experience

Experts in B2B content marketing

Full service - strategy through execution

What We Do - Services

We are a full service agency providing strategy, execution and reporting on content, influencer, social and search programs.

Content & Influencer

Strategy & Planning

Influencer Management

Content Development: Text, Audio, Video, Interactive

Amplification

Reporting & Optimization

Search: SEO & PPC

Strategy & Planning

Optimization

Content Development: Text, Audio, Video, Interactive

Amplification

Reporting & Optimization

Contact us to see if a partnership is the right fit for your B2B marketing.

B2B Marketing Case Studies

We’ve been helping B2B brands for over 20 years to drive the awareness, engagements and leads they need to move prospects deeper into their purchase funnel.

Here are just a few of our favorites.

monday.com Remote Work Campaign

SaaS startup, monday.com came to TopRank Marketing with a need to expand their awareness to marketers and project managers. As COVID hit, they knew their prospects could benefit from their work operating system more than ever.

We quickly capitalized on the trending topic of remote work with a ‘best answer’ influencer marketing campaign featuring social series, blogs, sponsored articles and a live social event.

monday.com quickly saw:
0 M
million in influencer brand mentions on social
0 k+
of brand organic social impressions
Toprank-cleargoals-image.png

Treasure Data CDP Resource

Treasure Data was ‘findable’ on Google for their core offer - CDP. They need to be the best answer for CDP and drive prospects deeper into the purchase funnel.

We partnered with them to create a robust, 7 page resource - the CDP Academy.

This long form content addressed all of prospects key questions around CDP 101, best practices and more.

The results were stunning:
0 k+
organic search impressions
0 k+
pageviews (14k in the first 6 months)
0 %
decrease in bounce rate

SAP Influencer Podcast Series

Fortune 30 brand, SAP, came to us with a need of omnipresent awareness and credibility to support their long sales cycle.

We partnered with a brandividual, influencer host and brought on industry expert and internal SEM guests across two seasons to cover thought leadership that mattered to their audience target.

The results speak for themselves:
0 M+
impressions of brand mentions via influencer social shares
0 %
of industry average downloads
Toprank-cleargoals-image.png

Introhive Organic Search Program

Introhive needed to drive up organic search traffic. And, they needed to migrate their website - but couldn’t afford to lose organic search traffic as a result.

We partnered with them on a tight migration plan and post-migration content creation and optimization.

Not only did they maintain site traffic year over year, in less than 1 year they saw:
0 %
increase quarter over quarter in organic traffic
0 %
increase quarter over quarter in conversions

B2B SaaS Testimonials

“I absolutely LOVE, LOVE it!! Wow!"

“The creativity that went into creating this is incredible.”

Ursula Ringham, Head of Global Influencer Marketing, SAP
“I keep getting notes from my board members that they’re really pleased with the content, so don’t change a thing!"

"I’ve been telling them TopRank is known for their great content, and they can see why.”

Adam Singer, CMO, Think3
“Everyone continues to be impressed. Thanks for making us look good!”

“I'm really glad to have great partners like TopRank Marketing that are able to move nimbly.”

LinkedIn

Co-Founded in 2001 by Lee Odden and Susan Misukanis, the agency has earned a reputation as a first-choice content and influencer marketing agency for major B2B brands. TopRank Marketing is on a mission to elevate B2B through planning and deploying authentic, creative and experiential content marketing strategies.

 

The TopRank Blog is a top B2B marketing resource, regularly ranking as one of the most influential marketing blogs on the web by Content Marketing Institute, Ad Age, Edelman’s Social media Index, Onalytica’s List of Most Influential PR Blogs and many others.

 

CEO Lee Odden is a highly sought after thought leader and recognized keynote speaker on B2B marketing, content marketing, SEO, social media and influencer activation at industry events all over the world.

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