Co-Founded in 2001 by Susan Misukanis and Lee Odden, TopRank® Marketing has earned a reputation as a first-choice content and influencer marketing agency for major B2B technology brands including SAP, Dell Technologies, and LinkedIn.
With a talented team of smart, creative, results-focused B2B marketing professionals, TopRank Marketing helps tech and SaaS brands attract, engage and retain customers by delivering authentic, experiential content experiences.
We elevate B2B marketing by:
- Humanizing B2B by creating customer-centric, story-driven content that adds authenticity to our client’s brands
- Elevating customer experiences by developing dynamic, experiential content that inspires action and drives prospects deeper into the funnel
- Giving voice to talent by breaking the status quo and elevating voices that deserve to be heard while consistently growing our DE&I initiatives
Working alongside our clients to achieve common goals drives the passion of our talented digital marketing team. If you have business challenges to solve, we’re up for the challenge. Our agency has been cited for our B2B content marketing, SEO, and influencer marketing expertise in numerous publications, including:
- The Economist
- The Wall Street Journal
- The New York Times
- Forbes
- Entrepreneur Magazine
- Fortune Small Business
- Chief Content Officer Magazine
- U.S. News & World Report
- Minneapolis Star Tribune
- Pioneer Press
- DM News
- BtoB Magazine
- Mashable
- Advertising Age
TopRank Marketing clients are served by Account Teams consisting of an Account Manager and service area specialists in B2B marketing strategy, research and planning, content development, influencer relations, graphic and video design, paid search and social, marketing analytics and reporting.
A recognized thought leader, TopRank Marketing publishes a top B2B Marketing Blog, ranked one of the leading and most influential marketing blogs on the web by Content Marketing Institute, Advertising Age, Edelman’s Social Media Index, Onalytica’s List of Most Influential PR Blogs, and many others.
TopRank Marketing team members have also been involved with creating content for the basic and advanced programs of the first SEO Certification Program conducted by an industry association. TopRank staff also attend multiple local and industry marketing conferences each year and numerous team members are certified on Google Analytics and Google Advertising.
TopRank Marketing’s CEO Lee Odden is a sought after industry thought leader who is regularly called on to keynote or present on the topics of B2B marketing, content marketing, SEO, social media and influencer marketing at industry events all over the world.