Notice to search marketers: Your brand will not save you from the consequences of screwing with search engines. Lots of fun commentary on this one:
Google blacklists BMW.de – CNET News.com
Ramping up on international webspam – Matt Cutts of Google
BMW cheats search-engines, Google removes it from search results – Boing Boing
For Matt Cutts to point out a crackdown on international search spam, I suspect there has been a lot of it going on un-checked. Or at least not under as much scruitiny as English language sites.
Time for BMW.de to clean up their act and brush up on steps to a re-inclusion request.
I wonder how BMW Public Relations is going to handle this? Do you think they’ll “out” the SEO?
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
