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Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023

Posted on Sep 20th, 2023
Written by Lane Ellis
  • Blog
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  • Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023
In this article

    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. and online, and as the biggest content marketing conference in the world, #CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

    For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning.

    Readers of our blog know we have a longstanding history with the conference starting at the very beginning, with 13 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

    A favorite classic TopRank Marketing tradition that has been imitated in recent years but never duplicated is our annual list of content marketing experts to follow — a helpful compilation extracted from top industry leaders and the hundreds of fantastic #CMWorld 2023 speakers.

    List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of content marketing.

    CMWorld 2019 Influencer network

    Many thanks go to all the people who are actively sharing knowledge about content marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. This list is just a starting point to help expand your own content marketing learning.

    In this year’s list there are plenty of familiar faces along with many new additions. We expect to learn new lessons from each of these 50 content marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond.

    We extend special thanks to Stephanie Stahl, who as general manager of Content Marketing Institute has passionately continued on the ambitious mission of CMI founder Joe Pulizzi.

    Stephanie Stahl
    Stephanie Stahl @EditorStahl
    General Manager, Content Marketing Institute

    Now let’s jump right in with this year’s list of 50 top content marketers to follow and learn from.

    Top 50 Content Marketing Influencers To Follow

    Ann Handley
    Ann Handley @marketingprofs
    Chief Content Officer, MarketingProfs

    Joe Pulizzi
    Joe Pulizzi @JoePulizzi
    Founder, The Tilt

    Andy Crestodina
    Andy Crestodina @crestodina
    Chief Marketing Officer and Co-Founder, Orbit Media Studios

    Deane Barker
    Deane Barker @deane_barker
    Global Director of Content Management, Optimizely

    Joanne Sweeney
    Joanne Sweeney @JSTweetsDigital
    CEO, Public Sector Marketing Institute

    Mike Allton
    Mike Allton @mike_allton
    Head of Strategic Partnerships, Agorapulse

    Marcus Collins
    Marcus Collins @marctothec
    Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business

    Amber Naslund
    Amber Naslund @AmberCadabra
    Enterprise Sales Leader, Marketing Solutions, LinkedIn*

    Derek Thompson
    Derek Thompson @DKThomp
    Writer & Editor, The Atlantic

    Avinash Kaushik
    Avinash Kaushik @avinash
    Chief Strategy Officer, Croud

    Melanie Deziel
    Melanie Deziel @mdeziel
    Speaker & Consultant, StoryFuel

    Dennis Shiao
    Dennis Shiao @dshiao
    Founder and Head of Retention, Attention Retention

    Lee Odden
    Lee Odden @LeeOdden
    Founder and Board Advisor, TopRank Marketing

    Beverly Jackson
    Beverly Jackson @BevJac
    Vice President of Brand and Product Marketing, Zillow

    Marcus Sheridan
    Marcus Sheridan @TheSalesLion
    Owner and Partner, IMPACT

    Mariah Obiedzinski
    Mariah Obiedzinski @MariahWrites
    AVP of Content Marketing, Stamats

    Meghan Keaney Anderson
    Meghan Keaney Anderson @meghkeaney
    Vice President of Marketing, Jasper

    Michael Barber
    Michael Barber @michaeljbarber
    Vice President of Marketing, Charter School Capital

    Andrew Hanelly
    Andrew Hanelly @hanelly
    Chief Strategy Officer, Revmade

    Ann Gynn
    Ann Gynn @anngynn
    Principal Consultant, G Force Communication

    Christopher S. Penn
    Christopher Penn @cspenn
    Chief Data Scientist, Trust Insights

    Melissa Breker
    Melissa Breker @melissabreker
    Digital Transformation Leadership Coach and Founder, Breker Group Consulting

    Jay Acunzo
    Jay Acunzo @jayacunzo
    Co-Founder, Creator Kitchen

    Amy Balliett
    Amy Balliett @AmyBalliett
    Senior Fellow of Visual Strategy, Material

    Stephanie Losee
    Stephanie Losee @slosee
    Director, Executive & ABM Content, Autodesk

    Michelle Garrett
    Michelle Garrett @PRisUs
    Public Relations Consultant, Garrett Public Relations

    Pierre DeBois
    Pierre DeBois @ZimanaAnalytics
    Founder and CEO, Zimana

    Zontee Hou
    Zontee Hou @ZonteeHou
    Head of Strategy, Convince & Convert

    Bert van Loon
    Bert van Loon @bertvanloon
    Co-Founder, Content Marketing Fast Forward

    Pam Didner
    Pam Didner @pamdidner
    B2B Marketing Consultant, Relentless Pursuit

    Nancy Harhut
    Nancy Harhut @nharhut
    Co-Founder and Chief Creative Officer, HBT Marketing

    Amy Higgins
    Amy Higgins @amywhiggins
    Director, Content Strategy, Lyra Health

    Sydni Craig-Hart
    Sydni Craig-Hart @SydniCraigHart
    CEO, Smart Simple Marketing

    AJ Wilcox
    AJ Wilcox @wilcoxaj
    Founder and CEO, B2Linked

    Carmen Hill
    Carmen Hill @carmenhill
    Principal Content Strategist & Writer, Chill Content

    Wil Hart
    Wil Hart @wilbhart
    Co-Founder, Smart Simple Marketing

    Christine Michel Carter
    Christine Michel Carter @cmichelcarter
    Director of Content Marketing Strategy, Lexia Learning

    Val Swisher
    Val Swisher @valswisher
    Founder and CEO, Content Rules, Inc.

    Andrew Davis
    Andrew Davis @DrewDavisHere
    Keynote Speaker and Author, Monumental Shift

    Ahava Leibtag
    Ahava Leibtag @ahaval
    President, Aha Media Group

    Bernie Borges
    Bernie Borges @bernieborges
    Vice President Global Content Marketing, iQor

    Carlijn Postma
    Carlijn Postma @carlijnpostma
    Author, Speaker and Entrepreneur, Carlijn Postma — Binge Marketing

    Michael Brenner
    Michael Brenner @Brennermichael
    CEO, Marketing Insider Group

    Mark Bornstein
    Mark Bornstein @4markb
    Vice President, Marketing and Chief Evangelist, On24

    Dusty DiMercurio
    Dusty DiMercurio @dustycd
    Senior Director, Industry & Portfolio Marketing, Autodesk

    Wendy Covey
    Wendy Covey @wendycovey
    CEO and Co-Founder, TREW Marketing

    Dan Cafiero
    Dan Cafiero LinkedIn
    Senior Program Manager, Account Based Marketing and Paid Media, Seagate Technology

    Robert Rose
    Robert Rose @Robert_Rose
    Chief Strategy Advisor, Content Marketing Institute

    David Fortino
    David Fortino @David__Fortino
    Chief Strategy Officer, NetLine*

    Liz Willits
    Liz Willits @lizwillits
    Founder and Owner, Content Phenom

    Jacqueline Loch
    Jacqueline Loch @jacquelineloch
    EVP Social + Emerging Platforms, SJC Communications

    We Hope To See You At Content Marketing World 2023

    50 B2B content marketers to follow in 2023 featured image collage

    Using the most detailed statistical analysis — no matter how comprehensive and well-researched — can only take you so far in finding the people who you’ll consider the most relevant and influential in your own daily professional marketing lives, which is why we’d love it if you’d share the names of other content marketers that influence you in the comments section below or on our social media accounts on LinkedIn, Twitter/X, Instagram, Facebook, and YouTube.

    To further your own content marketing expertise, here’s a bonus list of some of our top recent posts about content marketing:

    If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic. Here are the details about Lee’s session:

    Wednesday, September 27 – 1:45pm Eastern
    Workshop with Lee Odden
    Presenting: You’re Doing SEO All Wrong: How to Optimize Content for Search Intent.

    See Lee Odden speaking at Content Marketing World 2023 image

    We hope to see you either in-person or virtually at the exciting Content Marketing World 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #CMWorld hashtag.

    *LinkedIn and NetLine are TopRank Marketing clients.