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50 Top B2B Marketing Influencers, Experts and Speakers in 2019

Posted on Oct 15th, 2019
Written by Lee Odden
In this article

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    B2B Marketing Influencers 2019

    In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what’s possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C. October 16-18, 2019 offers an infotaining mix of possibilities from some of the top experts in the B2B marketing industry.

    But who are these experts? To help B2B marketing professionals connect with experts and influential speakers at this year’s #MPB2B event, we’ve sorted through the master list of presenters to identify 50 of the top B2B marketing social influencers.

    List Methodology: Our starting point is to identify and validate credentials of all speakers from the MarketingProfs B2B Forum website. Then we imported the scrubbed info into the influencer marketing platform Traackr. Using Traackr’s algorithm for ranking, we sorted the speakers according to their respective B2B marketing social influence using reach, relevance, resonance, and audience metrics.

    A variety of criteria go into such a ranking including:

    • Topical relevance of the content each influencer publishes
    • Network engagement with on-topic content
    • Network size and reach

    Online data for this ranking is pulled from Twitter, blogs, Instagram, Facebook, YouTube, Flickr, SlideShare, and several other platforms. This is important to know, because many lists rely entirely on Twitter and we all know Twitter alone does not represent the entire social media universe!

    Network B2B Marketers

    Many thanks to these generous providers of B2B marketing best practices, tips and advice. After having worked in B2B marketing with our agency for nearly 20 years, it is clear that today’s B2B world is more competitive than ever. Plus, with brand trust at risk, connecting with respected industry experts can provide a goldmine of insight, direction and validation for your marketing into 2020 and beyond.

    In this list for 2019 you will see familiar faces and a mix of new B2B marketing influencers as well.

    What you will not see in this year’s list is my name, as I ranked quite high and decided to take myself out to remove any perceived conflict of interest. If you’re curious what I share about B2B I can be found on Twitter @leeodden and LinkedIn.

    If you would like to follow all 50 B2B marketers in one shot, I made you a Twitter list. Enjoy!

    Christopher Penn @cspenn
    Co-Founder and Chief Data Scientist, Trust Insights
    Presenting: Breakfast Roundtables — Analytics & Measurement, 7:45am-8:30am – Wednesday, 10/16

    Heidi Cohen @heidicohen
    President, Riverside Marketing Strategies
    Presenting: Marketing ROI: How To Stop Justifying Your Job, Build Business Value, and Grow Your Budget (No Math Required!), 4:45pm-5:30pm – Wednesday 10/16

    Pam Didner @PamDidner
    Keynote Speaker and Consultant Relentless Pursuit
    Presenting: How to Create a Messaging Framework That Resonates, 2:30pm-3:15pm – Wednesday 10/16
    Breakfast Roundtables — Sales Enablement as a Marketer, 7:45am-8:30am – Wednesday, 10/16

    Michael Brenner @BrennerMichael
    CEO, Author, and Keynote Speaker, Marketing Insider Group
    Presenting: Content Marketing Is the Future of B2B: Case Studies for Success, 8:45am-9:30am – Thursday, 10/17

    Brian Fanzo @iSocialFanz
    Founder and CEO, iSocialFanz
    Presenting: Drive Digital Amplification With the 3 Ts: Trust, Training, Technology, 2:30pm-3:15pm – Thursday, 10/17

    Jay Baer @jaybaer
    Founder, Convince & Convert
    Presenting: Turn Your Customers Into Volunteer Marketers, 8:45am-10:30am – Wednesday 10/16

    Ann Handley @MarketingProfs
    Chief Content Officer, MarketingProfs
    Presenting: Conference Opening and Close Plus Keynote Introductions

    Mark Schaefer @markwschaefer
    Executive Director, Schaefer Marketing Solutions
    Presenting: Marketing Re-Imagined: Reaching the Unreachable Customer, 2:30pm-3:15pm – Thursday, 10/17

    Andy Crestodina @crestodina
    Co-Founder and Chief Marketing Officer, Orbit Media Studios
    Presenting: Influencers, Search Rankings, and Collaboration, 2:30pm-3:15pm – Thursday, 10/17
    Workshop: Content Strategy and SEO for B2B, 8:00 AM – 4:00 PM Friday 10/18

    Katie Martell @KatieMartell
    Marketing Consultant, Katie Martell
    Presenting: Golden Ticket: Market Like a Rabble Rouser, 12:45pm-1:30pm – Wednesday 10/16

    Dan Gingiss @dgingiss
    Chief Experience Officer, Winning Customer Experience LLC
    Presenting: How to Get People Talking Positively About Your Company in Social Media, 11:00am-11:45am – Wednesday 10/16

    Matt Heinz @HeinzMarketing
    President, Heinz Marketing
    Presenting: How to Create A Marketing Plan & Budget Your CFO Will Love, 12:00pm-12:45pm – Wednesday 10/16
    Workshop: Revenue-Responsible Marketing: Aligning Marketing & Sales Priorities for Predictable Results, 8:00 AM – 4:00 PM Friday, 10/18

    Paul Roetzer @paulroetzer
    CEO / Founder, PR 20/20
    Presenting: How to Build a More (Artificially) Intelligent Content Engine, 4:45pm-5:30pm – Wednesday 10/16

    Ashley Zeckman @azeckman
    Senior Director of Digital Strategy, TopRank Marketing
    Presenting: Through the Looking-Glass: Enter a New World of Always-On Influencer Programs, 12:00pm-12:45pm – Wednesday 10/16

    Brian Carroll @brianjcarroll
    Founder and CEO, markempa
    Presenting: Empathy: Your Lead Generation (And Marketing) Superpower, 3:30pm-4:15pm – Wednesday 10/16

    Matthew Capala @SearchDecoder
    Founder and Managing Director, Alphametic
    Presenting: SEO Quick Wins: 20% of Actions for 80% of Results, 11:00am-11:45am – Thursday, 10/17

    Jon Miller @jonmiller
    CEO and Co-Founder, Engagio
    Presenting: Breakfast Roundtables— ABM, 7:45am-8:30am – Thursday, 10/17

    Robert Rose @Robert_Rose
    Chief Strategy Advisor, Content Marketing Institute
    Presenting: The Secret to a Truly Measurable Content Strategy, 3:30pm-4:15pm – Wednesday 10/16

    Ardath Albee @ardath421
    CEO & B2B Marketing Strategist, Marketing Interactions
    Presenting: Nurturing From End-to-End: Build Relationships That Drive Business Growth, 1:30pm-2:15pm – Thursday, 10/17

    Kathleen Slattery Booth @WorkMommyWork
    Vice President of Marketing, Prevailion
    Presenting: A Simple Formula for Winning Google’s Featured Snippets, 11:00am-11:45am – Wednesday 10/16

    Berrak Sarikaya @BerrakBiz
    Go To Market Strategist, Yesler
    Presenting: So You Think You Can MarTech, 3:30pm-4:15p – Wednesday 10/16
    Breakfast Roundtables — Marketing Technology, 7:45am-8:30am – Thursday, 10/17

    Nancy Harhut @nharhut
    Co-Founder and Chief Creative Officer, HBT Marketing
    Presenting: How to Use Neuromarketing to Attract Attention, Elicit Action, and Plump Profits, 9:45am-10:30am – Thursday, 10/17

    Carlos Hidalgo @cahidalgo
    Founder & CEO, VisumCx
    Presenting: Golden Ticket: Discovering Worth, Identity, and Happiness by Redefining Success, 11:55am-12:30pm -Thursday, 10/17
    Workshop: Buyer-Centric Demand Generation 101: Demand Generation in the Age of the Sophisticated Buyer, 8:00 AM – 4:00 PM – Friday, 10/18

    Jamie Turner @AskJamieTurner
    Founder and Chief Executive Officer, SIXTY
    Presenting: The Unwritten Rules of Persuasion: The Science Behind the Words and Actions that Win People Over, 2:30pm-3:15pm – Wednesday, 10/16

    Doug Kessler @dougkessler
    Creative Director & Co-Founder, Velocity Partners
    Presenting: How to Find and Tell Your Galvanizing Story, 1:30pm-2:15pm – Thursday, 10/17

    Tim Washer @timwasher
    Keynote Speaker, Event Emcee, PowerPoint Comedian, Ridiculous Media
    Presenting: A How-To Guide for Personalizing Your B2B Marketing Communications 11:00am-11:45am -Wednesday 10/16
    Follow the Fear : Creativity in B2B for Better, Stronger, More Fulfilling Results, 3:45pm-4:35pm – Thursday, 10/17
    Breakfast Roundtables — Video, 7:45am-8:30am – Wednesday 10/16

    Samantha Stone @samanthastone
    Founder & CMO, The Marketing Advisory Network
    Presenting: A How-To Guide for Personalizing Your B2B Marketing Communications, 11:00am-11:45am – Wednesday 10/16
    Workshop: Marketing Strategy & Planning: How To Rise Above The Competition, 8:00 AM – 4:00 PM – Friday, 10/18
    Breakfast Roundtables — Marketing Strategy & Planning, 7:45am-8:30am – Thursday, 10/17

    Charlie Riley @Charlieriley
    Director of Marketing, Curbell Plastics

    Michael J. Barber @michaeljbarber
    SVP, Chief Creative Officer, Godfrey
    Presenting: Workshop: From Strategy to Results: The Comprehensive B2B Email Marketing Workshop, 8:00 AM – 4:00 PM – Friday, 10/18

    Ian Lurie @IanLurie
    Digital Marketing Consultant, Ian Lurie Consulting
    Presenting: Your Content Doesn’t Matter — Not Without Technology, 9:45am-10:30am – Thursday, 10/17

    Steve Pratt @steveprattca
    Vice President, Pacific Content
    Presenting: How to Make an Amazing B2B Podcast and Build an Audience of Engaged Listeners, 2:30pm-3:15pm – Wednesday, 10/16

    Nick Westergaard @NickWestergaard
    Chief Strategist, Brand Driven Digital
    Presenting: B2B Communication Lessons From the US Presidents, 2:30pm-3:15pm – Thursday, 10/17
    Breakfast Roundtables — Branding, 7:45am-8:30am – Thursday, 10/17

    Michele Linn @michelelinn
    Co-Founder and Chief Strategy Officer, Mantis Research
    Presenting: How to Publish Credible & Compelling Research: 15 Things You Need to Know, 3:30pm-4:15pm – Wednesday 10/16

    Zontee Hou @ZonteeHou
    Senior Strategist & Co-Lead, Consulting, Convince & Convert
    Presenting: Leveraging Social Media: Three Essentials to Drive Business Through Digital Marketing, 11:00am-11:45am – Thursday, 10/17
    Breakfast Roundtables — Social Media, 7:45am-8:30am – Wednesday 10/16

    Tim Williams @WilliamsTim
    CEO, Onalytica
    Presenting: Dessert & Development: How to Increase Brand Awareness, Credibility, and Trust by Working with B2B Influencers, 12:35pm-1:15pm – Thursday, 10/17

    Tamsen Webster @tamadear
    Founder and Chief Message Strategist, Find The Red Thread
    Presenting: Getting the Green Light: How to Build Content so People Say YES, 9:45am-10:30am – Thursday, 10/17

    Amisha Gandhi @AmishaGandhi
    VP, Influencer Marketing & Communications, SAP Ariba and SAP Fieldglass
    Presenting: Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program, 8:45am-9:30am – Thursday, 10/17
    Breakfast Roundtables — Influencers, 7:45am-8:30am – Wednesday 10/16

    Konstanze Alex @Konstanze
    Global Enterprise (B2B) Influencer Relations and Digital Storytelling, Director, Dell
    Presenting: Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program, 8:45am-9:30am – Thursday, 10/17

    Tom Treanor @RtMixMktg
    Global Head of Marketing, Arm Treasure Data
    Presenting: Dessert & Development: The Truth About Personalization, 1:35pm-2:15pm – Wednesday, 10/16

    Tyrona Heath @tyrona
    Global Lead, The B2B Institute, LinkedIn
    Presenting: How to Combine Account Based Marketing and Social Selling on LinkedIn, 4:45pm-5:30pm – Wednesday, 10/16

    Allen Gannett @Allen
    Chief Strategy Officer & EVP, Corp Dev, Skyword
    Presenting: Lessons in B2B Video From the #1 LinkedIn Creator, 12:00pm-12:45pm – Wednesday, 10/16

    Randy Frisch @randyfrisch
    Co-Founder, CMO & President, Uberflip
    Presenting: Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next, 4:45pm-5:30pm – Wednesday, 10/16

    Mary Ellen Slayter @MESlayter
    Owner, Rep Cap
    Presenting: Stop Singing for Your Supper: How to Reframe the Conversation About Content ROI, 11:00am-11:45am – Wednesday 10/16

    Wil Reynolds @wilreynolds
    Founder, SEER Interactive
    Presenting: Using Big Data and a Free BI Tool to Break Down Your Marketing Silos, 4:45pm-5:30pm – Wednesday 10/16

    Peter Isaacson @peisaacson
    Chief Marketing Officer, Demandbase
    Presenting: Dessert & Development: ABM Nirvana — Reaching the Buying Committee at Your Target Accounts, 1:35pm-2:15pm – Wednesday 10/16

    Ahava Leibtag @ahaval
    President, Aha Media Group
    Presenting: Writing for the Non-Writer, 8:45am-9:30am – Thursday, 10/17

    Keith Reynold Jennings @keithjennings
    Vice President of Community Impact, Jackson Healthcare
    Presenting: Moonshots & Promised Lands: The Cumulative Power of Narratives and Why They Matter, 12:00pm-12:45pm – Wednesday, 10/16
    Breakfast Roundtables – Content, 7:45am-8:30am – Thursday, 10/17

    Raviv Turner @ravivturner
    Co-Founder, Chief Product Officer, CaliberMind
    Presenting: Using Team Flow Science to Align Marketing and Sales Teams, 8:45am-9:30am – Thursday, 10/17

    Tom Webster @webby2001
    Vice President, Strategy and Marketing, Edison Research
    Presenting: The Importance of an Audio Strategy for B2B Marketers, 1:30pm-2:15pm – Thursday, 10/17

    Hally Pinaud @Hallypino
    Director of Product Marketing, Gainsight
    Presenting: The Truth About Messaging: How Marketers Solidify, Sell, and Share a Compelling Story, 3:45pm-4:35pm – Thursday, 10/17

    BONUS: In addition to this fine list of B2B marketing smarties, here is a list of our top 10 posts about B2B marketing from the past 12 months:

    And here are the previous B2B marketing influencer lists we’ve published:

    Thank you to influencer marketing platform Traackr for the use of their software to make this list possible!

    Please be sure to connect with the TopRank Marketing team attending the #MPB2B conference including myself @leeodden, Susan Misukanis @smisukanis, Ashley Zeckman @azeckman and Nick Nelson @NickNelsonMN, who will be liveblogging here on TopRank’s Online Marketing Blog.

    B2B Marketing Fitness
    For some fitness-themed B2B Marketing inspiration, be sure you check out the interactive B2B Marketing Fitness ebook we co-created with 16 of this year’s B2B Forum speakers.