Search What are you looking for?

50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022

Posted on Oct 11th, 2021
Written by Lane Ellis
  • Blog
  • B2B Marketing
  • 50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022
In this article

    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022 Collage Image

    The business landscape of 2021 includes a wealth of B2B influencers who are shaping the future of marketing for 2022 and beyond.

    To honor and celebrate our industry’s B2B marketing subject matter experts, including many who happen to be speaking at this week’s MarketingProfs B2B Forum virtual event, we’re thrilled to publish our annual list of some of the world’s leading B2B marketing influencers.

    Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional B2B influencers, and this year is no different.

    MPB2B will take place October 13 – 14, 2021 and features a stellar group of B2B marketing professionals the programming team at MPB2B has carefully assembled, in an updated virtual format designed to bring you all the freshest industry knowledge without any of the screen fatigue.

    In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our latest list of B2B marketing influencers — many who will be speaking at #MPB2B — to follow and learn from in 2022 and beyond.

    List Methodology — Relevance Rules: Our starting point for this year’s list is a focus on the increasing value of resonance in today’s B2B marketing landscape, highlighting influencers with audiences that actively engage with their content centered around the practice of B2B marketing.

    Today’s B2B marketing influencers face greater expectations for sharing content than ever, and the experts on our list all rate especially well when it comes to audience engagement and resonance.

    Using a variety of ranking signals, we’ve identified and validated the credentials of a powerful group of B2B marketing experts, utilizing influencer marketing platform Traackr along with other metrics.

    Our list this year highlights the increasing importance of resonance over mere follower numbers, as audience size itself is not a predictor of a successful outcome, and we’ve also placed increased importance on the degree to which each influencer’s social activity drives engagement on the topic of B2B marketing among their audience.

    A variety of criteria go into such a ranking, including:

    • Audience resonance
    • Topical relevance of the content each influencer publishes
    • Network engagement with on-topic content

    Online data for these rankings is pulled not only from Twitter, but also from blogs, Instagram, Facebook, YouTube, SlideShare, and several other platforms — an important item to know, as many lists rely entirely on Twitter and don’t take into account relevant influencer activity from additional platforms in the social media universe.

    Network B2B Marketers

    Many thanks go out to each of these generous B2B marketing influencers who provide top-notch B2B marketing best practices, tips, and advice during this year unlike any other.

    In our list for 2021 you’ll likely see a few familiar faces, along with many new B2B marketing industry influencers, together forming a refreshing mix of professionals to follow and learn from into 2022 and beyond.

    If you’d like to follow all 50 top B2B marketers in one shot, we’ve made a handy Twitter list for you. Enjoy!

    Ann Handley @MarketingProfs
    Chief Content Officer, MarketingProfs
    #MPB2B Speaker, Presenting: KICKOFF KEYNOTE

    Michael Barber
    Michael J. Barber @michaeljbarber
    Brand Consultant and Marketing Strategist

    Andy Crestodina @crestodina
    Co-Founder & CMO, Orbit Media Studios
    #MPB2B Speaker, Presenting: Start Here: The (Non-Obvious) Prioritized Framework for Digital Marketing

    David Meerman Scott
    David Meerman Scott @dmscott
    Limited Partner and Strategic Advisor, Stage 2 Capital, also Entrepreneur, Advisor, Keynote Speaker and WSJ Bestselling Author at Freshspot Marketing

    Melanie Deziel @mdeziel
    Chief Content Officer, StoryFuel

    Margaret Molloy @MargaretMolloy
    Global Chief Marketing Officer, Siegel+Gale

    Jason Miller
    Jason Miller @JasonMillerCA
    Director of Marketing, CreativeX

    David Berkowitz
    David Berkowitz @dberkowitz
    Marketing Consultant, Serial Marketer

    Joe Pulizzi
    Joe Pulizzi @JoePulizzi
    Joe Pulizzi, Founder of the Content Marketing Institute, Co-Founder of the Orange Effect Foundation and Founder, The Tilt

    Stefan Doering
    Stefan Doering @MrStefanDoe
    Brand Strategy Lead, PwC

    Lee Odden @LeeOdden
    CEO, Co-Founder at TopRank Marketing
    #MPB2B Speaker, Presenting: The State of B2B Influencer Marketing

    Mark Schaefer
    Mark Schaefer @markwschaefer
    Executive Director, Schaefer Marketing Solutions

    Christopher Penn @cspenn
    Co-Founder and Chief Data Scientist, Trust Insights
    #MPB2B Speaker, Presenting: What, Why, and How: Analytics Foundations of B2B Marketing

    Justin Levy
    Justin Levy @justinlevy
    Director, Social and Influencer Marketing, Demandbase

    Larry Kim @larrykim
    Founder, MobileMonkey

    Amisha Gandhi
    Amisha Gandhi @AmishaGandhi
    SVP, Marketing, Tipalti

    Ashley Faus
    Ashley Faus @ashleyfaus
    Content Strategy Lead, Software Teams, Atlassian

    Tom Webster
    Tom Webster @webby2001
    Vice President, Strategy and Marketing, Edison Research

    Dave Gerhardt
    Dave Gerhardt @davegerhardt
    Chief Brand Officer, Drift

    Cara Hogan
    Cara Hogan @CaraHogan27
    VP of Enterprise Marketing,

    Mary Ellen Slayter
    Mary Ellen Slayter @MESlayter
    CEO, Rep Cap

    Jay McBain
    Jay McBain @jmcbain
    Principal Analyst – Channels, Partnerships & Ecosystems, Forrester

    Juntae DeLane
    Juntae DeLane @JuntaeDeLane
    Founder & Chief Strategist, Digital Delane
    #MPB2B Speaker, Presenting: Five Ways to Readjust Your Digital Marketing Plans for 2022

    Jay Baer
    Jay Baer @jaybaer
    Founder, Convince & Convert

    Justin Keller
    Justin Keller @justinkeller
    Vice President of Marketing, Terminus

    Peter Isaacson
    Peter Isaacson @peisaacson
    Chief Marketing Officer, Replicant

    Pam Didner
    Pam Didner @PamDidner
    Sales Enablement & Content Marketing Keynote Speaker, Relentless Pursuit
    #MPB2B Speaker, Presenting: KEYNOTE with Pam Didner: It’s Time to Crush Your Campaign Plan

    Joel Harrison
    Joel Harrison @joel_b2beditor
    Editor-in-Chief, B2B Marketing

    Justin Rondeau
    Justin Rondeau @Jtrondeau
    Head of Growth & Acquisition, Teamwork

    Scott Monty
    Scott Monty @ScottMonty
    Communications Executive, Chameleon Collective

    Ashley Zeckman
    Ashley Zeckman @azeckman
    Vice President, Inprela Communications
    #MPB2B Speaker, Presenting: The SCHITT’s Method for More Successful B2B Influencer Marketing

    Chris Moody
    Chris Moody @cnmoody
    Senior Directory, Analyst, Gartner

    Corinne Sklar
    Corinne Sklar @csklar
    Chief Marketing Officer, IBM iX

    Jeannie Walters
    Jeannie Walters @jeanniecw
    CEO and Chief Customer Experience Investigator, Experience Investigators
    #MPB2B Speaker, Presenting: Three Universal Truths about Customer Experience

    Jen Spencer
    Jen Spencer @jenspencer
    Chief Revenue Officer, SmartBug Media

    John Jantsch
    John Jantsch @ducttape
    Founder & President, Duct Tape Marketing
    #MPB2B Speaker, Presenting: Rethinking the Customer Journey

    Justin Gray
    Justin Gray @Jgraymatter
    CEO & Founder, LeadMD

    Kathleen Booth
    Kathleen Booth @WorkMommyWork
    Chief Marketing Officer,

    Maureen Blandford
    Maureen Blandford @MaureenB2B
    Managing Director, B2B Unleashed

    Melissa Ariana Case
    Melissa Ariana Case @startabuzz
    Director of Content & Communications, ControlUp

    Oli Gardner
    Oli Gardner @oligardner
    Co-Founder, Unbounce
    #MPB2B Speaker, Presenting: KEYNOTE with Oli Gardner: The Marketing IQ Manifesto

    Charlie Riley
    Charlie Riley @Charlieriley
    VP of Growth, Havoc Shield

    Joe Chernov
    Joe Chernov @jchernov
    Chief Marketing Officer,

    Matthew T Grant
    Matthew T Grant @MattTGrant
    Director, Content Marketing, LeanIX

    Gemma Davies
    Gemma Davies @gdavies2
    Senior Director, Head of Global ABM & CXO Engagement, Service Now

    Gopi Kallayil
    Gopi Kallayil @GopiKallayil
    Chief Evangelist, Digital Transformation and Strategy, Google

    Kelvin Gee
    Kelvin Gee @kgee
    Head of Strategic Client Marketing, Central Programs, Oracle

    Masha Finkelstein
    Masha Finkelstein @masha3003
    Marketing Technology Innovation and Best Practices, Intuit

    Sangram Vajre
    Sangram Vajre @sangramvajre
    Chief Evangelist & Co-Founder, Terminus

    Tyrona Heath
    Tyrona Heath @tyrona
    Director, Market Engagement, The B2B Institute, LinkedIn

    BONUS: In addition to this list of 50 B2B marketing über-smarties, here is a list of some of our most insightful articles about B2B content marketing from the past 12 months:

    And here are the previous B2B marketing influencer lists we’ve published:

    Thank you to influencer marketing platform Traackr for the use of their software to make this list possible, and to all of the top-notch influencers on the list.

    Be sure to connect with TopRank Marketing CEO Lee Odden at the virtual #MPB2B conference,as he presents “The State of B2B Influencer Marketing” on Thursday, October 14 at 11:50 a.m. Eastern, and stay tuned for more B2B marketing industry coverage here on TopRank’s Online Marketing Blog.