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50 Influential Women in B2B Marketing Who Rocked in 2020

Posted on Dec 30th, 2020
Written by Lee Odden
In this article

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    2020 Influential Women in B2B Marketing

    If there was a year in need of inspiration, 2020 was it. Luckily, we’re continuing our long tradition of highlighting inspirational marketers who are also influential.

    Over the past 10 years we’ve honored hundreds of women in marketing doing great work, creating and sharing content, and making a difference in the industry including last year’s 50 Women CMOs Who Rock in Marketing.

    In this, the 11th year of publishing the TopRank Blog List of Women Who Rock in Marketing, we’ve taking a more B2B approach. The vast majority of honorees in the 2020 edition of our list work for B2B brands or have a B2B marketing function within a B2C or B2B/B2C brand.

    To find this impressive group of marketers, we leveraged our existing network developed over the past 10 years as well as the influencer marketing software platform Traackr to help identify those individuals who either identify as B2B marketers, create content about B2B marketing and engage with an audience on B2B marketing topics. As always, the baseline social data points include topical relevance, resonance with the network and reach.

    While there are many more women in B2B marketing leadership positions as proven by the research on CMOs we did last year, being able to engage communities via social networks and publishing content is what makes those on this list stand apart.

    Executive social engagement is becoming a much bigger priority for B2B brands as companies invest more in building the influence of internal subject matter experts, key opinion leaders and senior management. This is especially true with positions like the CMO where many customers expect to engage via social media.

    B2B Marketers Ann Handley
    Ann Handley

    Chief Content Officer

    Ann Lewnes
    Chief Marketing Officer & Executive Vice President, Corporate Strategy & Development

    Alicia Tillman
    Global Chief Marketing Officer

    Michelle Killebrew
    Products & Technology Marketing Leader

    Stephanie Stahl
    General Manager Content Marketing Institute, UBM

    B2B Marketers Ty Heath
    Tyrona Heath

    Director, Market Engagement, The B2B Institute

    Charlene Li
    Founder & Senior Fellow
    Altimeter, a Prophet Company

    Sarah Kennedy Ellis
    Vice President, Global Growth & Demand, Google Cloud

    Heidi Melin
    Chief Marketing Officer

    Dorie Clark
    Executive Education Faculty, Fuqua School of Business
    Duke University

    B2B Marketers Amanda Brinkman
    Amanda Brinkman

    Chief Brand and Communications Officer

    Sandy Carter
    Vice President
    Amazon Web Services

    Jennifer Anaya
    Senior Vice President Global Marketing
    Ingram Micro

    Heidi Bullock
    Chief Marketing Officer

    Meghan Keaney Anderson
    Vice President of Marketing

    B2B Marketers Tifenn Dano Kwan
    Tifenn Dano Kwan

    Chief Marketing Officer

    Sarita Rao
    Senior Vice President, Portfolio Integration & Partner Solutions

    Jennifer Leggio
    Chief Marketing Officer

    Shannon Sullivan Duffy
    Executive Vice President, Marketing

    Lara Hood Balazs
    Chief Marketing Officer and General Manager, Strategic Partner Group

    B2B marketers Olga Andrienko
    Olga Andrienko

    Head of Global Marketing

    Anna Griffin
    Chief Marketing Officer

    Leslie Berland
    Chief Marketing Officer & Head of People

    Amy Fuller
    Chief Marketing and Communications Officer

    B2B marketers Gail Moody-Byrd
    Gail Moody-Byrd

    Chief Marketing Officer

    Carolyn Everson
    Vice President, Global Business Group

    Jennifer Heyman
    Vice President, Digital & Social Media
    Wells Fargo

    Danah Boyd
    Partner Researcher

    Karen Walker
    Senior Vice President & CMO
    Intel Corporation

    B2B marketers Kathy Button Bell
    Kathy Button Bell

    Senior Vice President & CMO

    Arianna Huffington
    Founder & CEO
    Thrive Global

    Joanna Lord
    Chief Marketing Officer

    Penny Baldwin
    Senior Vice President & CMO

    Kristin Lemkau
    Chief Marketing Officer
    JPMorgan Chase

    B2B marketers Priya Ramesh
    Priya Ramesh

    VP, Global Corporate Communications

    Linda Boff
    Chief Marketing Officer

    Paige O’Neill
    Chief Marketing Officer

    Maggie Chan Jones

    Maria Winans
    Chief Marketing Officer, Americas Marketing

    B2B marketers Jacqui Murphy
    Jacqui Murphy

    Chief Marketing Officer

    Alison Herzog
    Sr. Director, Brand and Digital/Head of Global Brand and Digital Marketing

    Konstanze Alex, PhD
    Global Digital Storytelling
    Cisco Systems

    Amanda Jobbins
    Chief Marketing Officer

    Courtney Colwell
    Director of Global Content
    American Express

    B2B marketers Lucy Moran
    Lucy Moran

    SVP, Demand Gen, Brand & Digital Marketing
    Dun & Bradstreet

    Kirsten Allegri Williams
    Chief Marketing Officer

    Kim Salem-Jackson
    Founding Member Chief

    Lisa Horner
    VP Marketing

    Carla Zakhem-Hassan
    Chief Marketing Officer

    B2B Marketers Monica Norton
    Monica Norton

    Head of B2B Content Marketing

    Congratulations to all the women on this list for making great contributions to the field of marketing in 2020!

    If you’re a senior level marketing executive and wondering how to make the most of your time on social networks so you can surface on lists like this, check out this article: How Social Should the CMO Be? 3 Guidelines for Success.

    To see the last 10 years of Women Who Rock in Marketing lists, visit the posts below: