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B2B Marketing News: LinkedIn Buys Jumprope, B2B Tech Buying Trends, YouTube SEO Study, Nielsen’s Cookie Alternative, & Google’s Record Ad Revenue

Posted on Aug 6th, 2021
Written by Lane Ellis
  • Blog
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  • B2B Marketing News: LinkedIn Buys Jumprope, B2B Tech Buying Trends, YouTube SEO Study, Nielsen’s Cookie Alternative, & Google’s Record Ad Revenue
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    2021 August 6 LinkedIn Chart

    LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools
    Microsoft-owned LinkedIn (client) has acquired video tutorial creation app firm Jumprope, with the array of creator tools from the acquisition set to help enhance LinkedIn Learning and other areas of the professional social media platform, the company recently announced. Social Media Today

    Google parent Alphabet reaches record quarterly revenue, profit in ad boom
    Google and its parent firm Alphabet saw an especially strong 70 percent increase in advertising revenue during the second quarter of 2021, the company recently disclosed. That equates to some $560 million is advertising revenue per day during the quarter, and a year-over-year increase of 62 percent, rebounding from the firm’s only revenue decline a year ago due to the global health crisis. Reuters

    3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
    Providing digital events as good as in-person ones is the leading hybrid event challenge faced by B2B marketers, followed by logistical obstacles and convincing attendees to come to physical events, according to newly-released survey data of interest to digital marketers. MarketingCharts

    LinkedIn to B2B marketers: It’s time to build your brand
    B2B firms can benefit from building greater brand awareness, according to recently-released report data from LinkedIn, which also revealed that some 4 out of 5 U.S. B2B buyers would reconsider purchasing from a brand that they had previously rejected. Campaign US

    Nielsen unveils solution for cookieless media measurement
    Nielsen has disclosed information about its forthcoming alternative to browser cookie media measurement, with a new solution that will combine machine-learning techniques with available first-party data, the firm recently annnounced. AdAge

    Display & Video 360 gets new frequency and reach metrics
    Google has recently added an array of new visual overview data to its Display & Video 360 enterprise advertising and analytics platform, in a change that is set to smooth the job of marketers using the product across various channels. The new views offer real-time glimpses of reach — gleaned partially from DV360’s log data — when it comes to a campaign’s performance, and is also set to make it easier to find the highest performing programmatic advertising campaigns.Search Engine Land

    2021 August 6 Statistics Image

    Amazon’s ads business posts 87% growth
    Amazon saw year-over-year advertising and other revenue rise by 87 percent during the second quarter of 2021, topping the $7.9 billion mark, the firm recently announced — representing an increase surpassing the 77 percent grown it recorded during the first quarter of the year. CNBC

    Twitter Adds New Spaces Sharing Options, New Search Tools to Improve Spaces Discovery
    Twitter has given its Spaces live audio conversation feature an array of new engagement and search features intended to raise brand content awareness, the social media platform recently announced. Social Media Today

    YouTube SEO Study: Insights & Data to Help You Rank Higher
    As the world’s largest video platform, Google’s YouTube also represents an important search destination, and SEMrush recently examined how channel size and other data-driven factors play a role in search engine optimization (SEO) success, in the firm’s newly-released YouTube SEO study. SEMrush

    LinkedIn Shares New Insights into Key Tech Buying Trends, and the Impacts of the Pandemic
    42 percent of B2B technology buyers are likely to either increase or maintain overall technology spending compared to pre-pandemic levels — one of numerous findings of interest to digital marketers contained in recently-released study data from LinkedIn. Social Media Today

    2021 August 6 Marketoonist Comic

    A lighthearted look at the “media planning” by Marketoonist Tom Fishburne — Marketoonist

    Google’s ‘time crystals’ could be the greatest scientific achievement of our lifetimes — TNW


    • TopRank Marketing — Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics — MarketingProfs
    • Joshua Nite — What’s Trending: Shake Things Up — LinkedIn (client)

    Have you found your own B2B marketing news item from the past week of industry news? Please drop us a line in the comments below.

    Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope you’ll come back next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.