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B2B Marketing News: B2B Digital Ad Spend Jumps, Zoom Buys Five9, B2B CMO Trends, Influencer Marketing Spending Up 33%, & Brands Join Discord

Posted on Aug 13th, 2021
Written by Lane Ellis
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  • B2B Marketing News: B2B Digital Ad Spend Jumps, Zoom Buys Five9, B2B CMO Trends, Influencer Marketing Spending Up 33%, & Brands Join Discord
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    2021 August 13 Forrester Chart

    B2B US Digital Ad Spend Forecast for 2021-2023
    Digital advertising spending in the U.S. is expected to nearly triple from 2018 levels, to some $14.57 billion by 2023, with $5.09 billion expected to be spend on display adverting in 2021 — a 32.6 percent increase from 2020, according to newly-released forecast data. MarketingProfs

    Zoom Initiates $14.7B Acquisition Of Five9
    Zoom has agreed to purchase Five9, with the $14.7 billion addition of the contact center as a service (CCaaS) firm poised to augment Zoom’s enterprise offerings, the firms recently announced. Demand Gen Report

    Spotify ties Nielsen demos to audience measurement on podcasts
    Spotify has released a new podcast measurement tool utilizing Nielsen audience demographic data, in an expanded collaboration that is set to provide additional insights to podcast marketers through Spotify’s Megaphone advertising unit, the firm recently announced. Campaign US

    Google restricts ad targeting of under-18s
    Gender and interests will join age as some of the ad targeting factors Google will be able to block as part of its newest advertising restriction policy, with additional changes coming to the firm’s YouTube property, the search and advertising giant recently announced. Reuters

    Influencer Marketing Spend Forecast to Grow by A Third This Year
    Influencer marketing spending is expected to reach $4.62 billion in the U.S. by 2023, with 2021 expected to see $3.69 billion in spend, according to recently-released influencer marketing forecast data of interest to digital marketers. MarketingCharts

    YouTube Tests New Insights Around ‘Evergreen’ Videos in Studio Analytics
    Google’s YouTube has announced that it is testing a new option that provides a detailed new look at how older video content performance has changed over time, among other changes YouTube recently announced. Social Media Today

    2021 August 13 Statistics Image

    Email Ranks Second As A Customer Support Channel, Study Finds
    23 percent of U.S. customer support professionals said that email was their busiest channel, being utilized by some 77 percent, and behind only phone communication — one of several statistics of interest to online marketers contained in recently-released survey data. MediaPost

    How Discord is luring brands like Jack in the Box, Chipotle and AllSaints
    Online communications portal Discord has seen growth that has attracted an increasing number of brands, and with a recently valuation of $7 billion and over 150 million users, more B2B brands may look to begin experimenting with Discord in marketing efforts. AdAge

    Twitter Launches Updates ‘Agency Playbook’ to Guide Marketers on Tweet Ads Best Practices
    Twitter has rolled out a new agency playbook that includes a variety of case studies and other examples for marketers looking to utilize the social media platform’s various ad formats, Twitter recently announced. Social Media Today

    B2B CMOs Chart New Paths To Growth Post-Covid [SURVEY]
    56 percent of B2B marketing decision-makers said that they see improving customer experience (CX) as becoming their most important business strategy focus over the next two years — one of numerous insights of interest to digital marketers contained in newly-released Forrester report data. Forrester

    2021 August 13 Marketoonist Comic

    A lighthearted look at the “sea of sameness” by Marketoonist Tom Fishburne — Marketoonist

    The Commodore Amiga Gets A Mini Version — Kotaku

    Sending Smiley Emojis? They Now Mean Different Things to Different People — Wall Street Journal


    • Lee Odden — What’s Trending: Engage and Connect — LinkedIn (client)
    • Lee Odden — 99 Marketing Quotes to Inspire Greatness — LinkedIn (client)

    Have you come across your own B2B marketing news item from the past week of industry news? Please drop us a line in the comments below.

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