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B2B Marketing News: LinkedIn Tops Data Trust Survey, More Text Allowed In Facebook Ads, MarTech Spend Climbs To Pre-Pandemic Levels, & Google’s New Tables Tool

Posted on Oct 2nd, 2020
Written by Lane Ellis
  • Blog
  • News & Events
  • B2B Marketing News: LinkedIn Tops Data Trust Survey, More Text Allowed In Facebook Ads, MarTech Spend Climbs To Pre-Pandemic Levels, & Google’s New Tables Tool
In this article

    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    2020 October 2 eMarketer Insider Intelligence Chart

    Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images
    Facebook will be relaxing strict text-in-ad-image ratio enforcement, while still encouraging the use of images that contain text in less than 20 percent of the image’s visible area, a move that could pave the way for new more text-heavy image options for marketers. Social Media Today

    Google launches a work-tracking tool and Airtable rival, Tables
    Google has rolled out Tables, a utility that provides new work-tracking options for uses including customer relationship management (CRM), project management, lightweight database without coding, automation and more, the search giant’s Area 120 incubator recently announced. TechCrunch

    Instagram Launches New Reels Updates, Including Longer Clips and Improved Trimming
    Instagram has launched a revision to its short-form vertical video offering and TikTok competitor Reels, which doubles the video length to 30 seconds and extends the recording timer function, among other refinements that come after Reels recent launch, the Facebook-owned firm announced. Social Media Today

    Consumers and marketers at odds over ad preferences, Kantar study finds
    Advertisers favor utilizing traditional mainstream social media platforms for digital ads, while consumers tend to be the most positive about ads seen on newer platforms, one of several findings of interest to online marketers in recently-released global survey data. Marketing Dive

    Pinterest officially launches new Story Pins format in beta
    Pinterest has launched Story Pins, its take on the widely-utilized stories format, incorporating a wide array of content types from text and images to video, and redefining the format by removing the ephemeral element present in offerings from other social media platforms, the firm has announced. TechCrunch

    The B2B content that can help your sales team close
    Survey data from multiple studies shows how B2B marketers are successfully creating content to be used at various stages of the buyer journey, and where content marketing priorities have been during 2020. ClickZ

    2020 October 2 Statistics Image

    LinkedIn Updates Marketing Partner Program with New Specialty Categories
    LinkedIn (client) has refined its Marketing Partner Program to better guide businesses to helpful resources and partners in categories divided into planning, execution, and measurement, the Microsoft-owned professional platform recently announced. Social Media Today

    New Research: 67% Of Marketers Negatively Impacted By COVID-19, But Martech Investment Continues
    Some 44 percent of marketers expect marketing technology spending levels to return to normal in 2021, while 67 percent also say that they have seen a negative impact due to the global pandemic in 2020, according to recently-released survey data. Demand Gen Report

    With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
    64 percent of top consumer brands have begun investing in immersive digital experiences, with the technology credited in boosting consumer purchasing confidence by 9 percent in the U.S., while some 47 percent of consumers noted that they would pay more for products that could be personalized with immersive technology, according to newly-released survey data of interest to marketers looking to implement immersive experiences in the B2B realm. Marketing Dive

    Americans Trust LinkedIn With Their Data, But They Are Wary of Facebook
    LinkedIn (client) is the most trusted social media platform among U.S. users when it comes to personal data protections, topping Pinterest, Snapchat, Reddit, YouTube, and Instagram, while Facebook was the least-trusted platform, according to recently-released survey data of interest to digital marketers. Adweek


    2020 October 2 Marketoonist Comic

    A lighthearted look at “flipping the script” by Marketoonist Tom Fishburne — Marketoonist

    Neuralink Brain Chip Comes Preloaded with Memories of New U2 Record — The Hard Times

    This Can’t Be Real! 9 Mind-Blowing Links That Will Take You To Visible’s Website Where You Can Purchase Their Services — The Onion


    • Lee Odden — What’s Trending: Strengthen Your Strategy — LinkedIn (client)
    • Lee Odden — 12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns — Databox
    • TopRank Marketing / SAP — Improving Live Events When You Take Them Virtual with Ursula Ringham & Rachel Miller — Golden Spiral

    Have you found your own top marketing stories from the past week of industry news? Please let us know in the comments below.

    Thanks for taking the time to join us for the weekly B2B marketing news, and we hope you’ll return again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.