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Dave Sifry on Marketing Your Blog

Written by Lee Odden
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    Wired recently ran another “How To” with this one including sage advice from Technorati founder, Dave Sifry on how to make your blog more popular:

    1) React quickly. (Nothing is more fun than calling an A lister on hype or fluff)
    2) Make your posts easy to read. (Usability never goes out of style)
    3) Link, link, link! (Amen – link in and link out)
    4) Optimize for search engines. (Get some tasty blog optimization)
    5) Post, post, post! (Yes and no – It’s just not always practical to post 5 – 10 times a day)
    There are also several tips on sprucing up your MySpace site, Amazon Picks and reblogging. Check it out.

    About the author

    Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.

    B2B Marketing Content Marketing

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