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Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Posted on Jan 12th, 2018
Written by TopRank Marketing
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  • Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data
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    Infographic: What Marketers Really Think About Artificial Intelligence
    A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek

    Can Autonomous Stores Catch On?
    Brick-and-mortar stores are testing out an automation model, functionally converting their stores to vending machines. These may increase convenience and service levels for some customers, but many remain doubtful that this will take off in a big way. MarTech Today

    Google Search Console Adds 16 Months of Data
    Can I get a heck yes?! Google has confirmed that Google Search Console will now be able to show 16 months of data versus the typical 90 days. This is currently available in their beta version for some users, with a larger rollout pending. The SEM Post

    The State of Video Marketing: Distribution, Topic, and Budget Trends
    Marketers are saying that social media brings them the highest ROI for digital video distribution, followed by email. In addition, 50% of respondents are transferring budgets from traditional media budgets to finance digital video and 37% are reallocating budgets from digital media. MarketingProfs

    Hulu Hits $1 Billion Ad Milestone
    In 2017, Hulu hit a record for video advertising revenue at $1 billion. They also saw a 40% rise in subscribers year-over-year in 2017 for video-on-demand and Live TV products. MediaPost

    Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
    Self-driving cars are more than just a surreal future world pipe dream — they’re well on their way to becoming a real disruption to our typical interactions with transportation. Aside from the daily interaction, self-driving cars can also serve as a site for real-time marketing communications. HubSpot

    Forrester: Mobile will drive 69% of search ad growth by 2022
    Mobile Marketer reports: “Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022, according to Forrester research.” Mobile Marketer

    How Marketers Are Turning Your Car Into a Branded Experience
    Talking to your car isn’t as strange of a thought as it once was. But marketers and tech platforms are toying with the idea of taking this to the next level — providing helpful, timely information to consumers on-the-go. AdWeek

    Why Brands Will Go To Extremes — Lengthwise — With Digital Video In 2018
    Marketing Dive reports: “In 2017, marketers spent 2x as much on online video than they did on TV ads. While standard 30-second ads aren’t going away, brands are increasingly experimenting with a wide array of video formats that push extremes length-wise.” Marketing Dive

    Google Is Sunsetting Adwords Review Extensions
    Next month, Google will be removing the text ad extensions that allow advertisers to highlight 3rd-party reviews within their ads. If you have used these extensions and want to keep the data, export it in AdWords this month. Search Engine Land

    New Data Reveals It’s Time to Change Your Headline Strategy
    New research from Buzzsumo revealed some surprising insights about headlines that play best on Facebook — including which word combinations get the most engagement, and which to avoid. Social Media Today

    On the Lighter Side:
    M&M’s debuts touchdown dance contest for Super Bowl – Mobile Marketer
    Billy Mann Discusses Video Humor as a Tool for Marketing – Small Biz Trends

    TopRank Marketing In the News:

    Debbie Friez – 2018 Digital Marketing Trends From 20+ Marketing Experts – Hot in Social Media
    Josh Nite – Annual Content Planning: How To Kickstart Filling Your Editorial Calendar –
    Lee Odden – What’s Trending: Bring It On, 2018 – LinkedIn Marketing Solutions
    Lee Odden – Social Media Experts and Influencers, to Follow in 2018 – SocialChamp
    Lee Odden – 5 Expert Tips To Refine Your Content Marketing Strategy For 2018 – Marketing Insider Group
    Lee Odden – Meet the Top 21 B2B Influencers to Watch in 2018 – B2B News Network
    Lee Odden – How To Research and Create Evergreen Content – BuzzSumo

    What was the top digital marketing news story for you this week?

    We’ll see you next week when we’ll be sharing all new marketing news stories. Also check out the full video summary on our TopRank Marketing TV YouTube Channel.