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Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

Posted on Feb 16th, 2018
Written by TopRank Marketing
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  • Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email
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    The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]
    Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs

    Instagram Gives Brands New Way to Sell In ‘Collection’ Ads
    Instagram launched “collection” ads, which allow users to shop and purchase directly through the Instagram platform. AdAge

    Google Announces Amp For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox
    The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year. MarketingLand

    Instagram Tests Its Version Of The Retweet But Thru Stories
    Instagram has begun testing a new feature that would allow users to share public posts from other profiles to their own followers through the Stories feature. MarketingLand

    Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
    Nielsen is launching a new metric that may help marketers and publishers standardize brand mentions across platforms, like TV, short-form video and subscription-video-on-demand services. AdWeek

    Google Launches New Look For ‘People Also Search For’ Search Refinements
    Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search. Search Engine Land

    Breaking Up With Facebook: Users Confess They’re Spending Less Time
    Mark Zuckerberg says recent changes have reduced the amount of time users spend on Facebook by 50 million hours each day, but those changes aren’t the only reasons, according to users. USA Today

    How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
    A redesign of Page Insights began rolling out this week for iOS and Android, along with a more accurate way for page admins to determine the effectiveness of their organic posts. AdWeek

    New Research: Account-Based Marketing Trends: Top Channels, Priorities, and Challenges
    New research indicates that the top challenges and priorities for account based marketing are the same – aligning sales and marketing, attributing marketing efforts to revenue and scoring and targeting ideal accounts. MarketingProfs

    Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies
    Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more data. AdWeek

    Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon
    If you haven’t made the switch on your site from http to https, it’s time to get started. Google has set a deadline of July 2018, after which Chrome will begin warning users explicitly if a site is insecure. Search Engine Journal

    Statistics on Personalized Content

    On the Lighter Side:
    Google Launches 2018 Winter Olympics Features Across Search ResultsSearch Engine Journal
    McDonald’s Absurdly Lavish ‘Bling Mac’ Ring Could Be Yours, If You Love It EnoughAdWeek
    Over 150 New Emojis to Be Released on iPhone and Android This YearIndependent

    TopRank Marketing (And Clients) In the News:
    Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting
    Lee Odden –  37 Digital Marketing Conference Speakers Who Will Inspire Your Marketing Programs – Outbrain
    Lee Odden – Who Were The Top CMO Influencers Of 2017?  – Forbes
    Lee Odden – 16 Digital Rockstars you Need to Follow – neilmchugh

    We’ll be back next week with more digital marketing news! In the meantime, quench your digital marketing thirst by checking out TopRank Marketing on YouTube and Twitter!